There are website hosts that help clients publish and manage their own email newsletters or ezines. This is a powerful marketing tool that helps increase sales. Some hosts go further and also offer an unlimited number of auto responders. This helps a site owner automatically follow up with prospects and thus dramatically increase the chances of making a sale.
We also now have hosting services that help you set up set up your own affiliate program. Affiliate programs are the proven most effective way of getting traffic and profits for webmasters. Pioneered by sites like Amazon.com, this is where you enable other website owners to promote your site and products on their site and in return earn commissions from the sales that result from traffic that they have referred to your site.
Another popular emerging new feature from hosts is the service that helps you protect your download page where you are selling digital products like e-books or software from your site. The number of hackers is on the increase and this is an increasingly vital service for many webmasters.
Some hosting services are also addressing the rapidly increasing menace of junk mail and provide quality filters to protect your email accounts. Some even provide built-in anti-virus software so that email that arrives with viruses, is automatically deleted.