BlogTech

Microsoft Patch Management for Home Users

2009-02-21T04:59:00.001-08:00

With easy access to Broadband and DSL the number of people using the Internet has skyrocket in recent years. Email, instant messaging and file sharing with other Internet users has also provided a platform for faster spreading of viruses, Trojans and Spyware. Being on the Internet without proper protection is like walking in the rain with no umbrella - you're gonna get wet no matter how fast you run.

With so many computers installed in home offices it becomes critical that home users install the latest Microsoft patches when they become available. Older operating systems like Windows 98, Windows Millennium, Windows 2000, or Windows XP prior to Service Pack require the user to initiate the process of checking for security patches. Windows XP Service Pack 2 has changed this and the default settings are now notifying the user of available updates automatically. This has increased the level of security in some areas, but there is a very large number of users and computers that do not install security patches or hot fixes provided by Microsoft.

How should home users actually handle the task of patching their computers? As businesses home users should do some research about the patches that are being installed. Just installing them and walking away will work for a while, but sooner or later home users will run into an issue that a patch breaks something and eventually renders the system useless. So, what should home users do when new Microsoft patches become available? First of all - patches are usually released the second Tuesday of every month. Often these events are commented in the news and other media. Users should also signup for email alerts or MSN Messenger alerts at Microsoft's security website at http://www.microsoft.com/security to be aware about updates.

Once patches are available Microsoft recommends installing them immediately. Depending on the confidence level of the user this should be done fairly soon after the patch release. If a user has several systems available it is recommended to test the patches on the least critical system first before updating all machines. Only one machine at a time is recommended to keep track of things and to be able to fix problems. In Windows XP it is also recommended to create a restore point first so that the system can revert back to the existing state before patching. Home users should closely follow the media about virus outbreaks and updates. Waiting a few days with patching a machine can make sense if some critical work is done on the computer an important deadline needs to be kept. Nothing is more annoying than having to fight computer problems with limited time at hand. Speaking of time - never install patches without having enough time at hand. Users should allocate 60 minutes of time just in case. If something goes wrong time pressure is the last thing you want to face when troubleshooting a machine that is down.

What’s with all this fraud and theft on the Internet?

2009-02-21T04:57:00.001-08:00

My friends in the web hosting business have recently informed me that the big problem this year (2004) is security and fraud. I have read that currently the F.B.I. receives over 9,000 complaints per month pertaining to bogus email and websites. Why is this happening? Are just a few ‘bad apples’ doing it, or is it the result of a lopsided world economy where the underprivileged are finally striking back like the infamous Robin Hood? Whatever your moral view, I’ve got the strange feeling it stems from a growing unconscious greed in the social consciousness of modern society. People worship money, not spirituality or love. Am I wrong?

Technically, the main problems at the moment are ‘phishing’ or ‘spoofing’ scams. This is where the use of Spam or junk-email is used to lure computer users to look-alike websites where they are deceived into giving out personal information and financial data. Often these emails are coming from trusted sources where hackers have altered links to send you straight into their ‘pockets’. The Internet user is duped into thinking that they are visiting a trusted website page, when actually it is an excellent copy of the original. There might be only one tiny change in the web address that is often not easily recognizable.

Identity theft is where multiple tricks are employed to make you fill out fake forms on fake sites to get all sorts of information that can then be used by thieves to steal money or get free Internet access. Anything from credit card numbers to account information, passwords, billing data and personal phone numbers and addresses have been stolen and used for criminal purposes.

These tricksters, few or many, are wizards at finding loopholes in mail systems of legitimate sites. Just go to the site entitled www.crimesofpersuasion.com and read some articles about a few of the more famous scams that have been busted or that are still in circulation. There’s a story about a 17-year-old boy who was arrested with over a million dollars in misappropriated funds hidden in a Costa Rican casino account! Smart kid, but how smart is he really if he got caught? On the site above there are also tips for consumers generally focusing on how not to give your information away to anyone at any time. Check them out.

It worries me a little, this huge amount of illegal activity. I know that a lot of people feel that currently the world is very imbalanced in terms of wealth and spirituality and that this new epidemic is just a karmic reaction of the oppressed masses. The United States earns 50 percent of the world’s economy, of course some of the other 95% of Earth’s population is going to be keen for a piece of the pie, right? Steal from the rich and feed the poor like that guy in the green tights.

The funny thing is I think that a lot of these thieves are living in America and unbeknownst to themselves be already part of the top 5% of wealthy humans. The problem is that they always want more. Money can become addictive in a consumerist society whose advertising and marketing schemes are constantly bombarding us with stimulus relating to the next new product that we ‘need’ in our lives. We are never satisfied with what we’ve got. The next purchase’s momentary injection of adrenalin becomes more of an imperative than any concept of lasting spiritual happiness.

Feel sorry for these people that have to go through all the rigmarole of sorting all these frauds from the real sites out there. I doubt there is a religion on Earth that teaches that theft is a balanced respectful action. I do know that when the country of Australia was founded it was done so on the backs of convicts, many of who had only stolen bread to survive. That’s a kind of theft that will question your moral value system. I’ll leave you with one last question: If the ‘first world’ has nearly all the money on our planet, are we the biggest thieves of all?

How To Choose A Good Web Host (When They All Look Alike)

2009-02-21T04:55:00.002-08:00

Choosing a web host is never easy. There are just so many unknowns when it comes to finding a host. It's hardly ever possible to walk into a web host's office, look around, meet the owners, and get a feel for whether or not you'd like to do business with these people.

It's important, though, that you bend over backwards to establish whether your prospective web host is a credible provider - or a fly by night artist.

The webmaster industry is awash with horror stories about signing up with a web hosting company, onlty to find out later that this 'business' is run by a 14 year old who lives at home.

For the most part, you'll make your decision using whatever information you can find online.

Start out with the website of the web host you are considering.

Is it professionally designed and written? Typo's and spelling errors may signal that this is a company ran by kids or amateurs.

Is the website easy to use? Is it designed with a view towards helping people? Are help materials available online? This should give you a flavor for whether the company is client oriented.

Where is the company located? Is there an address? Can you email them?

Look at the Terms of Service. Does your prospective web host clearly spell out what may be expected of them and what is expected of you? Every deal is different, but both parties should clearly know what the deal is.

Next, do a search for the company on Google. Are you finding any negative statements? Try different searching techniques, like typing the company name followed by the word "scam", or by the words "poor support".

Now, try emailing their customer support department. Do you get a fast reply? What about their sales department? Do they answer enquiries quickly? Let's face it...if they won't pay any attention to you when they're trying to get your business, how much more will you be neglected after you sign up?

If you follow these simple suggestions, your chances of signing up with an excellent web host increase substantially.

The 10 Most Important Questions To Ask Your Web Host NOW!

2009-02-21T04:55:00.001-08:00

So, you’re looking to build a web site or so fed up with your current web host that you are desperate to transfer your site elsewhere? You may not even be aware of your current host’s vulnerabilities in an industry where each week there is news about a host going down for one reason or another. Your first problem is narrowing the thousands of choices down to a few that you can research further. Seek friends or associates that have a web site and ask for their advice. Visit one of the many forums about web hosting, ask the members for advice or search threads from those that have asked before you. Once you’ve located a few hosts to research, the ten questions below will take you a long way towards making an informed decision. You may be able to find many of the answers to these questions on the hosts’ web sites, but always feel free to call the host and quiz them about their operations. The quality of the answers and degree of professionalism you get from a potential host often transfers to the type of support you’ll receive once you become a customer. Without further ado, the ten question to ask your web host:

1. How long has the web host been in business?
2. Does the web host own its data center?
3. How many upstream Internet providers does the web host have?
4. Does the web host monitor its customers’ sites twenty-four hours per day? How?
5. Does the web host provide 24/7/365 phone and email support?
6. What levels of redundancy does the web host’s architecture provide?
7. Does the web host automatically backup customer web sites in case of data loss? How often?
8. What is the web host’s billing policy?
9. Does the web host provide the features that you need for your web site?
10. Does the web host have the products and services to handle your growth?

1. How long has the web host been in business?
The length of time that a host has been in business can be related to their ability to provide a quality, reliable product. If your host can satisfy its customers, then those customers are likely to stick with the host’s service. Therefore, stay in business. There are, of course, situations where this is not applicable or becomes a bit hazy. Be sure to also inquire about whether a host has recently been involved in a merger, acquired what was once a well-known brand name, or launched a new brand. If any of these apply, then delve deeper into the story behind what has happened and determine whether quality resources are still with the company.
• Complete a domain name “whois” lookup on the web host: http://www.internic.net/whois.html. Type in the web host’s domain name and determine what year the domain was registered. If only registered in the recent past, ask the host about it. If the domain name was recently registered this is not necessarily a red flag. Simply inquire with the host about it. They may have recently launched an affinity-based brand to cater to your market.
• Type the host’s name into a search engine and check out the results that you get, other than those from the host itself. You may run across reviews, interviews, or industry articles about the host.

2. Does the web host own its data center?
A data center is the foundation from which all products and services are built upon. If your host owns its own data center, then they are likely quite entrenched in the hosting business. They also have an experienced staff and knowledge base from which to draw from when supporting your web site and building new products. In other words, if a host owns its own facility, then it controls more of the variables that can make or break your web presence.

3. How many upstream Internet providers does the web host have?
Your web site performance is not just a measure of your web server's speed. The ability of your web host to route traffic through the cleanest Internet connections is also of great importance. It is crucial that your provider have multiple connections to the Internet. Accidental fiber cuts in construction or telecom work and data center equipment failure can cause your site to go offline for an extended amount of time. This can be avoided if your web host has other connections to the Internet that will reroute traffic that would have normally been carried on the failed circuit. Yes, this means your host must also have extra capacity on hand to handle normal traffic levels when one connection is lost; which is another area where a host can attempt to cut cost. This is much like when driving your car, there are several streets that you can take to get to your desired destination. Sometimes you will encounter construction or an accident that will require you to take an alternative street. Well, the Internet works the same way. There are several routes that traffic can take to a destination. Your host should be able to choose the cleanest, or most efficient, route to your web site visitor. In fact, your host should be able to continually tune these routes to find the best path to your visitors. Another way to achieve this is by minimizing the number of different networks traffic will pass through before reaching its destination. It is extremely important for your host to have direct connections to networks that have lots of eyeballs. In other words, your web site will be served better if your web host is using connections with networks that facilitate Internet access to large volumes of subscribers.

4. Does the web host monitor its customers’ sites twenty-four hours per day? How?
There are a couple of factors that can influence the answer to this question. Does the host own its own data center? If not, then they are physically removed from their servers and likely paying a co-location company to provide monitoring for them. When another company controls the environmental systems that provide the home for the host, one can argue that you’ve created another potential point of failure; that being the communication of an issue from the data center to the web host. That point of failure can increase the latency between an issue and its resolution, resulting in increased downtime for your web site. Second, if your web host has an issue with its own infrastructure, then there may be travel time associated with their engineers getting to the data center to resolve it or, once again, increased latency by trying to remotely resolve an issue.

5. Does the web host provide 24/7/365 toll free phone and email support?
You might be surprised at how many web hosts don’t provide 24/7/365 support. The industry’s hosts run the gamut from only email support to providing phone and email support 24 hours per day and 365 days per year. The best way to eliminate not having support when you need it, is to choose a host that can assist you whenever you need it. When an idea wakes you from a slumber at 3 A.M., it’s nice to have your host on the other end of the phone to discuss it. When your site malfunctions due to a programming glitch the night before your store is to open, it’s wonderful to have your web host on the phone to decipher the issue with you. When your cat accidentally deletes some important files, know that your host is there to help recover them. Also make sure that your host is providing support over the major holidays. Many web hosts will close their support center, decrease their support to only email, or send their support team home with a pager to be called in case of emergency. All of these decreases can create latency if your web site goes offline. And, holidays are often days which persons will spend time on the Internet after they’ve completed all of their social plans. Matter of fact, word-of-mouth business is one of the most effective means to customer acquisition. When people get together, they exchange ideas.

6. What levels of redundancy does the web host provide?
Failures that cause your site to lose connection can happen. Therefore, it's crucial to find a provider whose hosting architecture provides the least-risk of failure. Redundancy is necessary. Single points of failure are very bad, but many hosts attempt to cut costs by risking single points of failure. Ask your web host about their redundancy in server architecture (web, email, and DNS servers), load-balancing, and file storage.
A web server is the hardware and software combination that serves requested web pages, files, or other information. Servers answer requests from web browsers to provide information from web sites, email, and databases. They then send that information to the requesting browser. Load balancing divides the amount of work that a server has to do between multiple servers, which also adds redundancy, so that more work gets done in the same amount of time and, in general, all web sites requests within the network get served faster. The load balancers stay in constant contact with the servers to determine how busy they are and/or if one of them has failed. It may sound like a no-brainer, but having your site connected to the Internet is the whole reason for having a web site and a load-balanced, redundant network is vital to that endeavor.

Has your email server ever been down? Redundancy is also vital for email and DNS servers. A Domain Name System (DNS) server translates requests to locate a web site. As you can imagine, keeping email and DNS servers online is a mission-critical task for a web host. For file storage, seek a host that uses a reliable storage solution with multiple auto-fail over and hot-swappable drives to ensure continuous delivery of your web site.

7. Does the web host automatically backup customer web sites in case of data loss? How often?
Backing up web sites should be a routine part of your web host’s operation. Backup is the activity of copying files or databases so that they will be preserved in case of equipment failure or any other catastrophe.

8. What is the web host’s billing policy?
Look for a web host that provides a money-back guarantee. This will allow you to try out the host’s service. Should you find that the service is sub-par in site performance, reliability, or lacking the features that you seek, the ability to request your money back, within the parameters of the guarantee, is priceless and liable to save you from later trouble. It is always a good to idea to inquire about the web host’s cancellation procedures. There are many out there who require you to send them an email or make a phone call to cancel, which can extend the time frame to cancellation. A host who is confident in their service will have a cancellation form or online avenue within their control panel. Now, they will likely also have a retention program, so don’t be surprised when they call or email you to ask why you are leaving. After all, your feedback helps them to evaluate their service.

9. Does the web host provide the features that you need for your web site?
Sometimes people choose a host because it has the exact feature set that they need, but later find that feature set means nothing when access to those features is unreliable. Make sure that a host has your desired features and is also reliable. To make sure that the host you are evaluating has everything you need, use the following list:
• A domain name, but be sure to look for hidden registration fees or renewal fees
• An ample amount of versatile email accounts including web-based, POP3, and IMAP
• Email spam filtering and virus protection are a must these days, unless you are providing this on your own
• Enough disk space to meet your site’s needs
• Monthly bandwidth allotments that will cover your traffic and the ability to increase that allotment based on your site’s success
• Site building tools such as extensions for FrontPage or other online/downloadable site building programs
• Ease of upload to your site via FTP or other means
• Access to a robust traffic analysis program or the raw logs for you to process yourself
• Programming languages, including CGI, PHP, MIVA (if needed)
• Ecommerce shopping cart alternatives
• Database capability, dependant upon your application preference

10. Does the web host have the products and services to handle your growth?
You might be surprised how many sites that once started for fun or as a hobby have grown into some of the most popular sites on the Internet. Hence, you never know when you’ll outgrow your current product or service and need to move up the ladder to the next rung. Make sure that your web host can meet your anticipated growth, not only within the product range of shared hosting, but should you ever need a dedicated server or co-location solution, your host is there to discuss and provide the best solution.

Do your homework by using the above questions as a template and you will likely save yourself some major headaches down the road. If you’ve gathered information about multiple hosts, you can now compare apples to apples and decide on the best host for your needs. Hopefully, the work that you’ve done will avoid forcing you to use your gut, but rather make an informed decision based on the facts. Perhaps, the best piece advice that you will find in any article or forum about choosing a host is, if something seems too good to be true, then it probably is.

Steps to becoming a web host reseller

2009-02-21T04:54:00.001-08:00

You’ve decided to get a reseller web hosting account to resell web space. What now? Here’s a step-by-step guide.

1. Choose the platform you want to use.

More open source software programs are available for Linux than for Windows, which makes Linux less expensive. While most programs (Perl, PHP, Flash, etc.) run on both platforms, a few run on only Windows or Linux. A site that requires ASP or MS Access, for example, requires a Windows platform.

2. Choose the control panel you want to use.

Control panels for websites range from very basic to loaded with features. As a reseller, you’ll also have a control panel for you to set up and control hosting accounts.

In Choosing Your Hosting Automation Software, we compare several control panels, all of which offer good features for web host resellers.

3. Choose your web host.

The web host company that you choose for your reseller account is a key decision — your business success depends on the quality of your host. Factors to consider when choosing a web host for a reseller account:

The platform and control panel

Account features

The company’s reputation — search for online reviews by clients

The record of server uptime

The level of support — how fast does tech support respond to support requests, especially time-sensitive ones?

Flexibility — does the web host have packages that allow you to upgrade when your needs increase? Will they customize plans if necessary?

How long the web host has been in business — while a new web host may be very good, many web hosting businesses fail within the first year

Price — consider what is included in the price

Get Started with reseller hosting. http://www.websitesource.com

4. Set up your hosting plans and prices

Divide your bandwidth by your disk space to find out the ratio of bandwidth to disk space that you can offer. Take into account any ratios that differ if you upgrade to a larger package, and then base your packages on that ratio.

For pricing, consider what competitors charge, but also factor in any additional services you’ll be offering.

5. Develop a business website

You have three main choices for website development:

Create a website using an existing website template http://www.websitesource.com/clientarea/reseller_website_templates.shtml

Hire a designer or a design company to design your site for you http://design.websitesource.com/design/elements_custom-work.php

If you have web design skills, design your site yourself

Include all the information that clients will want to know about your services and company.

6. Make your site e-commerce ready

To be able to accept payments for hosting accounts, you’ll to set up:

An SSL certificate

A merchant account

A payment gateway

7. Set up a helpdesk

A helpdesk allows clients to contact you with support requests and you to track and respond to those requests.

8. Set up billing

With an automated billing system, clients are billed and payments are registered with little effort on your part. Most billing software licenses are priced per month or per year, with some billing software companies offering prices for lifetime licenses.

Some popular billing and payment processing systems:

Modernbill http://www.modernbill.com/

ClientExec http://www.clientexec.com/

WHM.Autopilot http://www.whmautopilot.com/

Whois.Cart http://www.whoiscart.net/

When you choose a billing software program, check if it’s compatible with your server platform and if support is included.

9. Create a welcome email

After you set up hosting accounts for your clients, you’ll need to send them a welcome email. Include in this email:

A confirmation of the plan details

The nameserver names

A username and temporary password

A link to the control panel

Links to your knowledge base / FAQ and to your helpdesk

10. Market your website

Submit your site to search engines. Tell your family, friends, and business acquaintances about your website. Include a link to it in your signature line in outgoing emails. But don’t stop there — market your website http://www.marketingcontrolpanel.com via incoming links, advertising, newsletters, and special offers.

Elements of Web Hosting

2009-02-21T04:53:00.000-08:00

When you first start out trying to get a site on the Internet everything seems so confusing. Obtuse acronyms flow freely through the 'Beginner Friendly' information sites and definitions can be hard to come across. The main reason for this is that the Internet and the process of getting a website online is really very simple, and once people get past the first stumbling steps they rarely remember the difficulty they once had, which leads to them being unable to understand the next wave of dot com newbies.

So let's begin with defining some of the basic terms that are commonly thrown around when looking for a web host. You'll quickly realize that computer geeks like using big words for simple concepts. What do you expect from a group of people that decided to call half a Byte a Nibble?

Web Host: These are the people that supply your website with somewhere to sit and be accessed from. They're often a wealth of information, so when you're trying to find your feet it will often be worthwhile to contact their tech support and get your questions answered. Because of this, it's important to contact them BEFORE you sign up for any packages to ensure that you'll receive a timely response. Just fire an email their way and see what happens.

Disk Space: This is the same as the space on your own PC's hard drive. Web Hosts will allocate a certain amount of space to your website, usually in Megabytes (MB) or gigabytes (GB). This determines how much you can store on your site.

Bandwidth: Bandwidth is the amount of data that can be retrieved from your site within the bandwidth period. The bandwidth period is the length of time before your bandwidth gets reset once again, usually about a month. Bandwidth is measured in MB and GB, like disk space. Always find out the consequences of exceeding your allocated bandwidth before you purchase a hosting package.

Domain Name: The domain name is your personal identifier on the Internet. This is what gets typed into a web browser's address bar to reach your site. Some hosting companies will offer a domain for free, while others will have the facilities to provide one for a minimal cost.

SQL (MySQL, SQL Server etc.): Structured Query Language. This is the language used to interact with databases. Chances are that if you don't know about it when you start looking for web hosting, you're not going to need to know about it for at least a little while longer.

HTTP: Hyper Text Transfer Protocol. Basically, how the Internet works. It is the protocol governing the transfer of web pages from one place to another.

HTML: Hyper Text Markup Language. This is (usually) what you'll be using to make your website, whether directly or indirectly. Don't be scared by the name, the 'language' is very easy to learn.

FTP: File Transfer Protocol. This is a method for sending pages and files from your home PC to a server. It is quite simple to use and your host will provide login information if this is the method that they use for file access. Typing "FTP://[server details]" into My Computer on a windows box allows you to use FTP as if your server were a regular windows folder.

POP3: This is a common email 'post box' system. It is use to store emails for retrieval.

SMTP: Simple Mail Transfer Protocol. A common protocol used to send emails.

The beginner will not really need to know too much about the above two email technologies. If they're listed, good. It means you have email accounts with your website (i.e. the email name@yourdomain.com will reach you, somehow)

There are many 'languages' used to enhance websites, such as Java, Perl, ASP, .NET, PHP, etc. If you're just starting out you should try to learn simple HTML first before you worry too much about these more advanced languages. In general they're not too difficult to learn, but you'll want a solid grounding before you tackle them.

The Internet is a wonderful source of knowledge, so whenever you want information just fire up your favourite search engine and type in your problem. The Internet is full of sites about the Internet, so the information you want shouldn't be too hard to find.

Building professional websites takes a lot of time and skill, so many companies hire people to do it for them. If this is the situation that you're in, talk to the designer you're hiring about hosting, as they may have struck a deal with a webhost to provide clients with cheaper hosting packages. Also, the professional designer will know what features you're going to need in a hosting plan.

The world of web hosting is not as complicated as people would like to make out. Just make sure you do a little bit of research before diving in and you'll be less likely to get burned by a shifty 'here today, gone tomorrow' company. Check out the host's rankings on a few Web Hosting Directories, do a search for reviews of the company, contact the support staff before signing up and enjoy the world opened by having your own online presence.

Unique Features that leading Web Hosts Are Now Offering

2009-02-21T04:52:00.000-08:00

Some web hosts are offering more than others for the same price or even for a lower price. There is no denying the fact that as competition increases amongst web hosting services, many are looking for ways and means to stand out and be different from their competitors. The result is that web hosting service standards are constantly on the rise and webmasters are constantly enjoying amazing new features that were previously not there. Let us take a look at a few that some web hosts are now regularly offering to their clients.

There are website hosts that help clients publish and manage their own email newsletters or ezines. This is a powerful marketing tool that helps increase sales. Some hosts go further and also offer an unlimited number of auto responders. This helps a site owner automatically follow up with prospects and thus dramatically increase the chances of making a sale.

We also now have hosting services that help you set up set up your own affiliate program. Affiliate programs are the proven most effective way of getting traffic and profits for webmasters. Pioneered by sites like Amazon.com, this is where you enable other website owners to promote your site and products on their site and in return earn commissions from the sales that result from traffic that they have referred to your site.

Another popular emerging new feature from hosts is the service that helps you protect your download page where you are selling digital products like e-books or software from your site. The number of hackers is on the increase and this is an increasingly vital service for many webmasters.

Some hosting services are also addressing the rapidly increasing menace of junk mail and provide quality filters to protect your email accounts. Some even provide built-in anti-virus software so that email that arrives with viruses, is automatically deleted.

How Not To Get Web Design Work

2009-02-21T04:51:00.000-08:00

I get the occasional web design lead from my website. I wanted to find a company I could pass these onto. So I put an ad on a freelance site. It specified the programming qualifications needed, stated that the successful candidate should have good English, and was for companies only.

The replies I got were enlightening. So much so, I made a list of things applicants did wrong. Here it is.

I should point out I was initially prepared to give everyone a fair go. After the first twenty-odd emails, my attitude changed. I was looking for reasons to delete applicants. I only needed one successful one; with 100 replies it was getting to be a headache, so I decided a brutal approach was needed.

1. Failed to read the spec.

Many applicants couldn't write properly in the English language. Many were individuals only. Result: instant deletion.

2. Failed to address the spec's criteria.

Applicants bragged about how great they were. Many copy-and-pasted standard marketing guff about 'solutions' and 'partnerships' into their emails.

To engage anyone's interest about a proposal you need to talk less about yourself and more about the benefits to *them* of using you. One of the first things I learnt about applying for jobs is you need to show how you meet the criteria in the job description; see if you can find the employer's wavelength.

3. Lots of jargon.

You quickly tune this out. Anyone dealing with web companies probably gets a lot of this. Applicants should talk to the client about *the client's* site and *their* needs, and avoid techno-babble.

Write an application letter. Leave it for a while, then edit it. Brutally. Short punchy sentences, no guff. Talking convincingly about how you can make the client money would be an attention-getter.

4a. 'Coming soon' client-listing pages.

You say you've done work for lots of clients, then put up a 'coming soon' sign on the web page where your client list is supposed to be. Hmmmm.

4b. 'Under construction' pages on your company web site.

This looks bad; something you'd see on an amateur's site. Another reason to bin your application.

4c. Only put up pictures of sites you've done, rather than links to the actual sites.

I'd have liked to see some working example sites. Pictures can be faked, and they don't show background programming.

4e. No mention of your main web site URL.

Let us guess where your own site is (if you have one). It's more fun! I tried guessing from the email address. After a while I didn't bother.

4f. No hyperlinks at all.

Just a short email spiel saying "I am great designer, hire me". Next!

5. Using Yahoo.com or Hotmail.com for your email address.

A pro designer shouldn't use a freebie email address service. Basic web hosting costs $5 a month these days.

I can conceive that a web designer might use a freebie account for some special purpose, but your own domain name is a basic advert that goes out in each email you send.

6. Bad spelling and grammar.

Western civilisation is doomed, if using SMS jargon becomes the standard way to write to people. It doesn't impress old frts lik me, fr strtrs :( Especially if you're looking for work where good spelling and grammar are important.

7. Front-loading Flash designs.

I admit it, I don't like Flash. I especially don't like it when it loads slowly on my broadband connection. I suppose it might impress an ignorant client, who doesn't know the economic consequences of having a Flash-heavy site.

8. Don't phone the employer up.

Unless they say 'canvassing will disqualify', 'phoning the employer is a good idea. Why? Because geeks are famously introverted and tongue-tied, supposedly. So if a web site designer can communicate clearly over the telephone, that, coupled with a good application, puts you streets ahead of the email-only applicant.

No need to jabber. A polite enquiry to establish contact will do. "Just checking you've got my CV", that sort of thing.

9. Keep yourself mysterious.

Emails are impersonal. Anything that can establish you as a human being, a person, a potential ally and friend, is good. It'll make you more memorable. No need to jump out of a giant cake, 'though!

However, you have to fulfil all the other criteria as well. However great a guy you are, if you're a Unix man and they want Windows, forget it.

10. Leaving unclear phone messages.

One chap left a phone message, in which he mentioned his site, twice, but not his 'phone number. His pronunciation was bad, so I guess I'll never know how good he was.

11. Too far away.

Most replies were from India, Ukraine, Romania etc. Anyone who was closer to home (the UK) stood out. I mention it simply as a winnowing criterion.

Also, I needed someone who could land contracts from UK residents; good English, written and oral, was important.

12. Give your rates per hour.

Forget that. You're not a lawyer. Web design jobs can be clearly defined, in terms of time, work and software required. A definite price can be agreed on in advance. It's called a contract. Otherwise, you leave the client open to escalating bills, and yourself to mission-creep.

13. Delay applying.

The first few applications were more scrutinised. After that, fatigue set in. After one hundred, only an applicant who seems a real prospect would be given more than five seconds' scrutiny.

Developing a Profitable Web Business Concept

2009-01-15T16:25:00.002-08:00

The first step to starting a profitable online business of your own is developing a topic for your website.

You want to select from a list of topics that interest you since you are going to have to write original content for your website.

Too many "green" webmasters make the mistake of choosing a website topic that they think will make them a lot of money instead of one that interests them.

They spend their time thinking about how to monetize their site before they actually have any visitors.

What is the end result?

A website that feels like a commercial. You have to remember that people are not using the internet to find your sales pitch they are using it to find information.

What does this tell you?

If you want to be a successful web business owner then your website should provide your users with valuable information resources related to your target keywords.

Ask yourself, am I more likely to buy a product from a trusted information source whose website I find useful and visit frequently or a website loaded up with banners and links to every way man has invented to make money?

Build your user's trust by providing valuable original content on your website. If you choose a topic that interest's you and that you are passionate about, the content will be much easier to develop.

When developing your site concept choose 4-5 broad topics at first until you identify which one has the most profit potential through keyword analysis techniques.

The top benefit of writing your own website content is that the search engines love it! If you want to get free targeted traffic to your website (of course you do, right?) having original, information filled website content makes the search engines very happy.

As you continue to add valuable original content to your website you will start to notice other websites linking back to you. This will bring both free targeted traffic and higher link popularity with the search engines depending on the quality of the sites that are linking to your site.

Search engine's see backlinks to a site as an indicator of how "popular" a site is. If you have a large number of websites linking back to your content you must be important, right? There is a lot to learn on this subject that goes beyond the scope of this article.

Visitors to your website will already be pre-sold since the backlinks you will receive should be from "related websites”, or from “internet searches” performed on keywords related to your website content.

Incorporate links to the products and services you are promoting within your website content and you have a powerful sales tool.

This strategy will not "explode" your income overnight but will provide you a steady stream of pre-sold, targeted visitors from the search engines within 3-6 months.

The Four Smartest Ways to Spiral Your Website Traffic

2009-01-15T16:25:00.001-08:00

People are paying pretty significant dollars for website traffic these days. Pay-per-click charges of $1-10 are not uncommon for top search terms. Multiply that by the 300 unique visitors per day that my log furniture website gets, and you are talking at least $300 per day, or $9,000 per month—depending on how many days are in the month.

“There Must Be Some Easier Way”

While pay-per-click may be a good business model for your website, there’s nothing like free traffic to lay the foundation. My log furniture site used to get 100 unique visitors per day before it started fetching in 200, and now 300 on an average basis. The personal goal here is 1,000 unique daily visitors—but 10,000 would also be welcomed!

Following are some of the best ways we have found to grow website traffic:

#1: Website Optimization

A local business magazine recently ran an article calling SEO (search engine optimization) the equivalent of “hocus-pocus”. The author of the article, who apparently worked for an SEO firm, described optimization as a somewhat “shady” activity that’s impossible to get a handle on. I say “Baloney!”

SEO is not pseudo-science. It is a very tangible and real way to increase website traffic. If you haven’t taken care of the basics—e.g. making sure your website has a relevant title, focuses on the right keywords, avoids practices that are disdained by the search engines, etc., you can be sure that, once found, your website will not rank as highly (or get as much traffic) as it otherwise would. Begin your traffic-garnering efforts by making sure your website is up-to-snuff.

#2: Publish Helpful, Relevant Content

Publishing helpful articles on the Net with a link back to my log furniture website seems to result in traffic spikes nearly every time. Notice the emphasis is on “helpful” articles. There is plenty of useless drivel out there by people who are being paid $5 to write an article. Not to insult anyone, but I spend 2-8 hours on the articles I write—depending on how much research is required and how technical the article is—and that costs more than $5.

It doesn’t seem to matter what you write about. My topics so far have included SEO, the simplicity of Amish life, improving your bottom line, and understanding Google operators. The key is to make them relevant, short and helpful.

#3: Add more products to your website

Our experience has been that adding more products to the website helps us to come up in the search engines more often. A person who finds a rustic night stand at our site might notice that we have log bunk beds. Somebody who is shopping for an unfinished pine dresser might not be thinking of rustic furniture at all, stumble across one our products, like the whole site, and end up furnishing their cabin. Each product is like a fishing line cast in the sea. The more well-described bait you have out there—the more “fish” will bite.

#4: Improve your website conversion rate

Five years ago, we used to get one log furniture order for every 100 website visitors. Now it seems like closer to one order for every 300 unique visitors. Part of the reason for this, we believe, is that the web has become more competitive. But we also pay attention to our conversion rate.

We are in the process of making a change right now that might really help. Someone pointed out that when you click on an item to buy it within Miva Merchant’s standard interface, there is no confirmation that the item has been added to your shopping basket. This might lead some customers to believe that the website isn’t working properly. They might not be savvy enough to check the shopping basket. They might even leave the site without ordering (perish the thought!)

These “glitches” can really hurt website sales. We went to the Miva Merchant site for third-party modules and found a script that displays the shopping basket after each item is added. We purchased the script and install, and are watching to see how it affects website sales and conversion rate. Our guess is that this will have a positive impact on sales.

Conclusion

Obviously, there are a lot of other ways to increase website traffic. The four listed above are a great place to start. If you’re not into SEO, find somebody who is. If you are paying hundreds or even thousands of dollars of month for pay-per-click traffic, it may be wise to divert enough of those dollars to ensure that your website is the traffic-snagging, profit-generating machine you intend it to be.

7 Great Email Habits for the Beginning Internet Entrepreneur

2009-01-15T16:24:00.001-08:00

If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. E-mail is your way of communicating with people and potential customers, so developing good e-mail habits early on is very important.

Habit #1 Respond Quickly
Always respond as quickly as possible to an e-mail. Don’t respond so quickly that you do not answer the questions or write properly, but respond as fast as you possibly can. One to two days maximum.

Habit #2 Grammar and Spelling
As a beginning Internet entrepreneur you cannot risk losing customers because you can’t write properly or spell. Fortunately, spellchecker and grammar check will help you with this. Be sure to use it with every e-mail.

Habit #3 Appropriate Subject and Format
Make sure the subject heading is filled in and gives the reader some clue as to the content of the e-mail. Then, make sure the format of the e-mail is similar to that of a real business letter. Lastly, don’t forget to keep it short and sweet. When you write a long drawn out e-mail you will lose people’s attention.

Habit #4 Address Recipient
Always address the recipient of the e-mail. You don’t have to start out with Dear Recipient, but their name should definitely be addressed. This gives a more professional look to your e-mail, which is just what you are trying to accomplish as a new Internet entrepreneur.

Habit #5 Provide Contact Information
Always provide your contact information in your e-mail following your signature. This way individuals will be able to visit your website, call you, fax or e-mail you without having to ask you for this information or do any extra research. Make it easy.

Habit #6 Cases
Don’t use all upper case or all lower case. Type correctly, just like you would write. You would never send a business letter in all caps or all lowercase, so don’t send e-mails this way either. Some people will interpret this as either screaming or whispering, respectively, and some might think it is just unprofessional. Avoid this and type correctly.

Habit #7 Previous Messages
When you respond to someone and are answering their questions be sure to include the previous e-mail so they may see exactly what you are replying to. Frequently, people send e-mails and when you reply without the previous e-mail attached they have no idea what you are responding to. The best thing is to copy parts of the previous e-mail and paste it in your e-mail with your response. Or be very specific when answering questions, such as restating them, for the convenience of your reader. If not, you will waste your time and theirs and not be perceived as a professional.

Ten Ways To Promote Your Site And Increase Traffic

2009-01-15T16:23:00.001-08:00

Website promotion is a vital area in internet marketing that you should learn to master immediately. Your website is your HQ on the web, and as such, should be made prominent at the soonest possible time. The more people who would know about your website, the more visitors you would have.

Increased web site traffic would mean more potential sales and an expanded customer base. Here are ten useful ways to increase the volume of traffic of your site:

1. Get Your Own Domain Name.

People will never forget catchy domain names. Getting your own domain name will provide familiarity and recall. Be sure to choose a short and easy to remember domain name that is appropriate to your business.

2. Upload New, Original and Useful Content.

Blatant ads such as banners and pop-ups only irritate visitors. Give them information they can't find anywhere else, and give it to them for free. Always think benefits when posting a new article or feature. Thinking of ways to get your visitor what they want will establish respect and more importantly trust.

3. Submit Your Site to Search Engines.

Search engines bring more than 75% of traffic to most web sites. Search engine submissions means serious work. This involves search engine positioning and meta tag placements. It doesn’t end there because you need to test this with a number of search engine tools. This process involves constant monitoring of website competitors, and continuous
editing of pages.

4. Pay For Top Spots.

The best way to get website traffic without trying too hard would be through paid advertisements. These advertisements would be posted on prime locations or banners of websites. Popular websites like leading newspapers and search engines would provide immediate recognition and visibility to their customers. Of course this entails some substantial
advertising budget, but it is a good recourse for those who could afford it.

5. Form an Online Community.

An online community can be a message board, email groups, discussion list, and even a chat forum. Actively participate in these on-line groups by posting answers to other people’s questions and post appropriate information. Be visible and include your signature at the end of your postings. Maximize these special interest groups because people in online
communities get involved easily and are ready to communicate with others.

6. Start Your Own Mailing List.

It is the best way to keep in touch with your prospects and your customers. This is the best way to build the credibility needed to close a sale to your target market.

7. Start an E-Zine for Your Website.

An E-zine is an extension of your site, but this will highlight new information and features of your site. People will be reminded of your website as they read each issue. If they find they issue interesting or worth sharing, they can easily and instantly pass this on to the people within their network.

8. Submit Articles.

Write your own article and submit it to e-zines, websites and magazines that accept article submissions. Be sure to include your business and contact information and website address in the resource box.

9. Exchange Ads.

Create ads that will promote your business and website. Submit this to e-zines or other websites in exchange for free ad space in your own electronic publication. Your presence to other site or publications is very important in getting the increased traffic that you want. This is usually
facilitated with either simple links or flashy banners.

10. Update Your Website.

Your website should always be up and running. It is to your advantage if you maintain your website with new articles and updated features. Maintain a clean layout and check for broken links, images and pages. If they always find what they want and need, they will surely be coming back each time. Additionally, search engine spiders love a site with
changing content!

Persist in the Right Way to Succeed in your Online Home Business

2009-01-15T16:21:00.000-08:00

Persistence is one of the most important characteristics of a Business Entrepreneur. Without it, failures will follows. This happens to every business entrepreneur including me.

When you start your own online business, you often get frustrated when you cannot get the desired results that you want. When you checked your web log, not enough website traffics is coming. You have try lots of promotion methods: banner impression, guarantee clicks, exchange links, search engines optimization and many others ways but traffics is not coming as quickly as you want.

That's the problems many online entrepreneur is facing. Quick Results. They want to make money quickly and get frustrated and give up their online business when they cannot see the money coming in FAST. Many forgot how they managed to land into their FIRST job.

We forgot the vast amount of time and money our parents have invested on us on our education before we can eventually land
on the desired job that we want. Try counting back in time the number of years you spend on education before ending up on
your present job. Don't forget to include those time you spend searching for your job, writing resume and attending interviews.

Likewise, every business take time to build and grow. Your persistence will bear results sooner or later if you continue to
persist in the RIGHT WAY. You just have to keep moving FORWARD even if you cannot see the result now.

It is good to invest on a little paper notebook to record what you have done for your online business. Analyze your written log OFFLINE and think about what are the methods that are working and strike out those that are not. Many people never realize that it is better to analyze your problems away from your work desk to allow new ideas to pop out of your mind.

Go for a jog, a swim, a walk around the park, look at the fishes in the pond, visit the zoo just take a break from your normal
routines. Have you ever encounter situation where your problems was immediately solved the next day after having a good night sleep.

Sometimes your online promotion might be working but it takes time for the search engine to rank your site, index your
contents, count the number of incoming links to your site etc. Don't forget that there are billions of website the search engine database is handling and it will take time before you can see any real results.

Therefore, never stop feeding your website with new contents. Your body need to eat daily so does your website. At least,
try to feed your website weekly. Never stop exchanging links and provide a place for others to exchange links with you.
Regularly, free a portions of your old articles and submit it to be published into other websites, ezines with your resource box at the bottom.

QUITTER never wins and WINNERS must Persist in order to WIN.

Wishing you success in your Persistence of becoming a Successful Business Entrepreneur.

Building strong website traffic.

2009-01-04T17:27:00.000-08:00

It is worth looking at some values and strengths of a few technical and promotional elements of your website that will help you to lay a foundation in building profitable online success. Once you have decided on your market and have chosen a relevant domain name for your online business, you need simple and effective tools and methods to put and keep your business on a profitable track. Ideally you will want to make use of easy-to-use methods that keeps visitors coming to your website. Lets look at a few practical ideas.

When a visitor comes to your website you have to get their follow-up information by collecting their email address. It is important to ‘enable’ your web site to automatically deliver quality content such as a newsletter to visitors and allow you to follow up with extra information when necessary. Top marketers agree that this forms a large percentage of their online success. How do you do this? You create forms on your web pages, giving visitors the chance to subscribe to your opt-in list, newsletter or report. This allows you to introduce your service and offer something valuable in order to build relationship. Email follow-up through autoresponders is totally free and an absolute necessity for implementing. All you need to do is integrate the autoresponder into your web site via a form so that you can pre-load it with your newsletters. You may say that you’re not a writer, but what do you know about your industry? Write it down and put it into an informative newsletter. Subscribers can now begin to see you as an expert on the subject and look to you for the solutions that your business is already offering.

Once your newsletter is up and running, you can use these very same tips and ideas you share with your subscribers and also write a weekly article about your product or service, and then submit it to ezines online. This is very easy to do and will have great response for your business. There are tens of thousands of ezine publishers online that needs good content, and will give you valuable exposure for your business. You will have many sites linking to your site and people will be able to read what your business is about and visit your website. Then they will also be able to subscribe to your newsletter which provides even more information about your product or service. Each article has got a resource box at the bottom which allows visitors to visit your web site. Write your 4 to 6 line resource box by viewing some samples online and making up your own. Finding details of ezine publishers can quite easily be done through looking up in search engines.

Let’s go a step further and look at newspaper classifieds. By using little snippets of ideas from your newsletters and articles, you can come up with short eye catching promotional messages to use in newspaper classifieds. There are newspaper companies that offer state wide and nation wide advertising in their papers, often covering readership in excess of 2 to 3 million. By placing 10-15 word tiny classified ads all over the globe can dramatically increase your website traffic. A big mistake people make when doing this is to try and make sales directly from their ads instead of just generating leads for later follow-up. You would want to get your leads to your web site first from where they can subscribe to your automated content.

Lastly lets consider the eye opener an affiliate program can have for your business. With the right product or service it is by far the hottest way of building your business and customer base. Submit your program to affiliate directories across the web. You’ll have affiliates making sales for you and not paying a cent in advertising until you’ve made the sale! Your advertising will be covered by your affiliates, and you can concentrate on providing customer service and continue follow-up with your increasing customer base through newsletter delivery and other product offers. By becoming familiar with how important it is to stay relevant in implementing these factors will benefit your business and you will find that you’ll be achieving better results.

Amazing Secrets Of A Free Traffic Generation MASTER

2009-01-04T17:26:00.000-08:00

Without traffic to your website, you're not going to make any money in your online business (unless you're able to tap into someone else's traffic).

For many websites... especially new sites, one of the fastest, surest ways to drive traffic to the site is pay per click search engines. The RISK in using pay per clicks is that you don't know how well that traffic is going to convert before you've paid for it. You can adjust your webpages and your pay per click listing fairly quickly, but today I want to share with you two of my MAJOR free traffic generation methods.

The most powerful weapon I've used in my marketing arsenal lately is actually... blogging. A blog is simply an on-line diary or weblog. Since they are usually updated frequently, the search engines love them and visit them often.

The way that I use my blogs is that when I make a post, I include a link to a site or webpage that I want spidered by the search engines. Google actually visits my blogs daily, and takes snapshots of everything there, and follows links from the pages, and takes snapshots of those pages! So, I make minor changes to pages that I want to get ranked higher, and then I "help" Google to find those updated pages. It's a simple, ethical, and very powerful method.

I'm fairly new at blogging, but I'm quickly getting the hang of it. Most of what I know about blogging I learned from a course by my friend Paul Short. The course is called RSS Exposed. I recommend you get a copy of Paul's course today and set aside 2 hours to digest it. Get it at:
http://www.profitautomation.com/app/adtrack.asp?AdID=109478

Paul is like me... he's very busy, and doesn't have time for fluff. So his course is under 100 pages, and it's all "stuff" that you can read and then immediately implement.

Does this stuff work thought. My friend Stephen Pierce taught me that NOTHING is more powerful than concrete PROOF. So let's look at how I rank for a few keywords that I'm focusing on right now. I'll show you with a few of the more than 100 niches that I have top 10.... often top 3 rankings for. I know that showing you these examples may attract the attention of potential and existing competitors, so I won't show you the most lucrative ones :-)

Readers who know me, know that my real online success started with a simple soul food or southern cookbook! That one cookbook still generates a very nice six-figure income! This season of the year, I know that people are on-line searching for holiday recipes and also gift-giving ideas. My logs show me how my market finds me... keywords and sources. They show that for the cookbook, most find my site through Google, with MSN being a distant second. Here's how I ranked for a few cooking related terms (as of November 21st, 2004):

Soul Food Recipes - #2 out of 1,220,000
Soul Food - #3 out of 8,840,000
Soul Food Cookbook - #2 out of 273,000
Deep Fried Turkey Recipe - #3 out of 257,000
Deep Fried Turkey Recipes - #4 out of 302,000
Sweet Potato Pie - #2 out of 614,000
Sweet Potato Pie Recipe #2 out of 394,000
Fried Chicken Recipe - #2 out of 861,000
Fried Chicken Recipes - #2 out of 1,160,000
Southern Fried Chicken - #2 out of 436,000
Deep Fried Turkey - #14 out of 330,000
Pound Cake Recipe - #2 out of 547,000
Macaroni And Cheese Recipe - #1 out of 207,000
Collard Green Recipe - #4 out of 21,200
Southern Recipes - # 15 out of 4,970,000
... I guess I need to work on that last listing :-)

One of my other markets is "Internet Marketing," and those looking to start or improve upon an online or home-based business. How do I rank there? Here are a few of the thousands of terms that bring me in free search engine traffic (again based upon my website logs):

Internet Marketing 101 - # 1 out of 5,550,000
Internet Marketing Course - #2 out of 10,600,000
Free Internet Marketing Course - #2 out of 11,800,000
Free Internet Marketing Lessons - #2 out of 2,810,000
Homebased Business - #9 out of 1,930,000
Homebased Business Course - #1 out of 522,000
Free Homebased Business Course - #1 out of 483,000

For those of you without your own product, let's see how I do with products I have reprint rights to. One is a web copywriting course by Bob Serling called Power Copywriting For The Internet. When someone is searching for that course they search on very specific terms... but... since their search is so specific, a higher percentage of them will buy when they get to my website. This is a more niche market, but some of my rankings are:

Internet Copywriter + Bob Serling - #1 out of 985
Web Copywriting + Bob Serling - # 7 out of 918
Web Copywriting Course + Bob Serling - #5 out of 16,400
Power Copywriting For The Internet - #2 out of 128,000

Another product that I have reprint rights to is an excellent course on how to increase your website, and advertising, conversion rates. It's called, "Small Changes - Big Profits." Here's my ranking on keywords customers have recently used to find (and buy) this product:

Increase Website Conversion - #6 out of 2,480,000
How to Increase Website Conversion - # 6 our of 2,490,000
Note that when you enter that last phrases, Google tells you that "how to" is a very common phrase and therefore not included in the search. However, notice that Google found an additional 10,000 pages when I gave it that expression. Ok, so I'm confused too :-)

My second most powerful weapon right now is that I write lots of ezine articles... like this one. Since 1998, I would estimate that I've written over 300. Those articles are a very powerful way of getting one-way links to my site. Those articles are a powerful way for people with specific problems or interest to find my sites.

Here's a simple example of how powerful articles can be. I know for a fact that the majority of people in network marketing aren't doing that great. I also know why. The proof that I know what they are doing wrong, and how to correct it, is provided by the fact that I was recently the #2 producing representative in a major network marketing company for 2 consecutive months. The only reason I wasn't #2 longer is that I've only been with the company a little over 4 month, and that in my fourth month, I was the #1 top producing rep in the entire company!

Recognizing what many network marketers are doing wrong... especially those that market over the internet, I wrote an article on the topic. This article targeted those who wanted to know why their network marketing is failing. So if you go to Google and enter...

"Network Marketing Failing" without the quotation marks, you'll see that the returns for webpages featuring my article take up the entire first page. If a person were to type in the statement "My Network Marketing Is Failing" my page ranks #1 out of 312,000. Do people search on these terms? Not as many as search on more competitive terms, but why not go after easier terms... why not go after "the low-hanging fruit."

People do visit my sites after reading the hundreds of articles that I've written, and they do make purchases and join my network marketing team. That's proof that writing and properly using articles is a very powerful traffic generation technique. I have lots of resources on how to properly do this inside my private membership site. If you're not a member, you should join today. Inside the site you'll find lots more solid, usable information like you just gotten in this article.

I've just shared with you two of my most powerful free traffic generation methods. I actually know HUNDREDS but only use a handful. I believe that it's better to get really good at using a few rather than tinkering with (but never mastering) many. You need to do your research and find the techniques that work best for you.

If you'd like a really comprehensive course on website traffic and sales generation methods, I recommend John Reese's Traffic Secrets Course. Check out John's course to learn a ton of ways to outflank your competition at:
http://www.profitautomation.com/app/adtrack.asp?AdID=110203
It's 14 DVD's, so realize that it will throw a LOT of information at you. Make sure that you pick just a few techniques he covers, and then put them into immediate action rather than letting the sheer volume of information overwhelm you.

As I've demonstrated, being a master at generating free, responsive traffic doesn't have to be complicated or even difficult :-)

How to register your domain

2008-12-11T17:39:00.000-08:00

When you launch a new website you must register a unique domain name with an authorized registrar. When the internet was first starting, all domain names and IP addresses were registered through one organization, Internic. Eventually Network Solutions took over the role as “keeper” of the internet domain names. Today, there are hundreds of websites where you can register your domain name but Network Solutions still maintains the main database of domain names. Some websites charge as little as $2.95 per year for your domain name while others charge as much as $35 per year for the exact same service. Some even offer one year free if you register your domain name with them and host your website on their servers. Why pay $35 when you can register your domain name for much less at another website?

So why does Network Solutions charge $35 a year if they are the keeper of the database and their resellers charge a fraction or even nothing? Who knows and who cares! Register your domain with one of the cheaper providers and you'll be fine. A word caution - be care who you choose to host your website. Getting a free year of your domain name isn't worth it if your webhost is unreliable and your website is down more than it's up.

You pay for your domain name on a yearly basis. It's a separate charge from your webhosting bill. When you register your domain name choose the autorenewal option if it's available. This way your domain name will not expire if you forget to renew it. If your domain name expires, it's free for anyone else to register so you need to stay on top of when it's expiring. Also registering your domain name for a 3 to 5 year term will often save you money. For example, godaddy.com charges $8.95 a year for your domain name but only $7.25 a year if you register for a 5 year term.
When you register your domain you can create different contact names. The three contacts are Administrator, Technical and Billing. Most of the time the same person is all 3 contacts. If you web designer registers your domain name for you, make sure you are designated as the Administrative contact. This gives you control over the domain name and you must be notified if someone is trying to make changes to your record. If you aren't one of the contacts then someone can transfer ownership of the domain name without your permission.

To see a record of your domain name, go to www.networksolutions.com and use their WHOIS utility which is located in the bottom left corner of their home page. Simply enter your domain name and click Search. You'll see the complete record of your domain name, where it's registered and where your website is hosted. For a complete video of how to use WHOIS, visit www.valiss.com/video/whois/whois.html.
When you register your domain name you'll have to the option of making it a private registration. I highly recommend paying the additional fee to make your information private. If you leave your registration public anyone can look up your domain information which includes your home or business address and your email address. Many spammers scan public domain registration records to find valid email addresses to spam.

I always use a yahoo or hotmail email account when registering my domains. This way if spammers to find my email address, I can just get a new “throwaway” email address and I won't receive spam at my primary email address.
Always make sure your domain record remains locked. Locking your domain name is a feature implemented a few years ago. When you want to transfer your domain name to a different registrar you must unlock it. Once it's unlocked the new registrar can “pull” your domain name from your current registrar. Once the transfer is complete, the domain name will be locked to prevent anyone else from “pulling” your domain away from you.

12 Steps to Creating a Business Online

2008-12-11T17:37:00.000-08:00

"E-commerce"

A word pervading our society, making headlines around the world, and causing the stock market to rise and fall with
startling ease.

It seems every business news story centers on some technology company’s "DOT-com" or "DOT-bomb"!

With all the positive and negative hoopla, business owners of any size company can throw up their hands and feel the "E" world has left them behind.

Every business owner, salesperson, or professional asked one of two questions in the past year, either "Am I using e-commerce correctly?" or "How do I effectively get involved in e-commerce?"

You can buy hundreds of books and pay thousands in consulting fees to analyze and debate the answer to the first question.

To answer to the second question just follow these 12 steps.

Step 1 - Buy a domain name (your own DOT com). Go to www.NetworkSolutions.com and research names. Can a customer easily spell and remember it?

Step 2 - Write down your online goals and prepare a time and money budget.

How soon do you want your e-commerce site up and running?

How much will you spend?

How many hours will you devote to the site and when?

Step 3 - Surf the web to find other sites you like and dislike. Learn from others’ successes and mistakes by taking the best of what their sites offer and adapting it for your own use.

Step 4 - Design your site on paper. Define elements, look, feel, colors etc.

Step 5 - Hire a professional to set up the graphics and navigation, but with the intention of you or your staff maintaining the site’s day to day operations, communication and updates.

Step 6 - Invest in a digital camera and web publishing software such as Microsoft Front Page or Adobe Acrobat to keep up with the site’s maintenance.

Step 7 - Maintain, change, and update your site at least once a month. (The one exception to this rule are those one- page, sales letter websites. Once you have one of those that performs well and makes sales, don't change it!!)

Step 8 - Promote your site at every opportunity. Tell people about it. Put your web address on your business cards and in all your ads. Some companies even advertise their web address when they put you on hold on the telephone.

Step 9 - Give people a self-serving reason to visit your site. Coupon savings, discounts, special incentives, free information, and free newsletters represent excellent enticements for attracting visitors to your site.

Step 10 - Concentrate on obtaining an email address from every customer and potential customer.

Obtain permission to send periodic, value added malings to your database.

Use a list server to organize and maintain your mailing list.

Step 11 - Always look for and use the simplest solution or option.

Whether adding a shopping cart, database or other option to your e-commerce operation, seek out and use the simplest answer for your needs.

Step 12 - Become educated and stay current in the world of e-commerce.

Learn the marketing and sales techniques of the online world.

Source :
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...

Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com

A Peek Into the Near Future of Electronics Technology

2008-12-08T20:22:00.000-08:00

How long do you think DVDs have around? 20 years? 10 years? Actually, they have only been around for about eight years, but it seems like they have been around much longer. Many of us can hardly remember life before DVDs. That can be attributed to how rapidly we can become acclimated to some innovations in electronics technology. I believe there are other electronics technologies, either just getting ready to take off, not widely available yet, or just around the corner, that are going to become adopted just as quickly in the near future.

Once such item is Voice over Internet Protocol, also known as VoIP. This innovation renders the whole concept of long distance virtually obsolete. It bypasses the traditional telephone company infrastructure and delivers phone service over a broadband internet connection to a regular phone. Similar to cell phones, this service is purchased based on a fixed and/or unlimited number of minutes. However, geographical divisions are generally made by country or continent, rather than by local calling areas or area codes. For example, a typical VoIP contract in the U.S. would stipulate unlimited calling to North America and 300 monthly minutes for calls to everywhere else. Unlike cell phone service, you are not charged for incoming calls. With VoIP service, area codes are not much of an issue, although you still must have one. However, some providers offer plans in which you can select any area code in your country or continent! The area code you choose mainly comes into play for those with traditional phone service who make calls to you. If you pick a California area code, for example, someone calling you from a traditional phone line would be billed as if they called California, even if they lived next door to you in New York.

One of the major advantages of VoIP is that it is less expensive than traditional phone service. Since it bypasses most of the phone companies' infrastructure, it also bypasses many of the taxes associated with it. So far, Congress has maintained a hands-off approach when it comes to taxing VoIP services. Most of the major phone companies are either now offering VoIP or plan to start by mid-2005. However, there are some smaller companies that are offering it at a much lower cost. Vonage (www.vonage.com) is a small company that was one of the pioneers of VoIP. Lingo (www.lingo.com) and Packet8 (www.packet8.com) are two other small companies offering VoIP at a cut-rate price.

Another such technology is Broadband over Power Line, or BPL. Already in wide use in many other countries and currently being tested in the U.S., BPL is the delivery of broadband internet service over traditional power lines. A computer is connected to a special modem which is simply plugged into an electrical outlet. This kind of service could prove useful for those who cannot get traditional broadband services like cable modem or Digital Subscriber Line (DSL), as almost everyone has access to electricity now. Once refined, BPL could eventually prove to be cheaper and faster than these more established services and attract away some of their customers. By the way, be careful when you’re discussing BPL and make sure people don’t think you’re saying, “VPL.” Otherwise, you might encounter quite a bit of snickering!

While we're on the subject of broadband internet services, several technologies just around the corner are going to make them much faster than they are today. The typical download speeds for broadband ranges from 1.5 to 10 megabits per second (mbps) today. Within the next year, speeds of 15-20 mbps will be available to the average consumer. Then, shortly thereafter, speeds of up to 25, 50, 75, and even 100 mbps will be available in some places. In the not-so-distant future, speeds of 25-100 mbps is will be quite common. "Fast TCP", which is currently being tested, has the potential to turbo-charge all forms of currently available broadband internet connections without requiring any infrastructure upgrades. It will better utilize the way in which data is broken down and put back together within traditional internet protocols.

All the major phone companies are currently in the process of replacing their copper wires with high capacity fiber optic lines. One example is Verizon's Fiber-to-the-Premises (FTTP) initiative. Fiber optic lines will greatly increase the amount of bandwidth that can be delivered. Fiber optics will allow phone companies to deliver video, either via a cable TV-type platform or a TV over Internet Protocol (TVIP) platform (see my October 7 column), and faster DSL speeds. At the same time, the phone companies are working with Texas Instruments to develop a new, more technically efficient form of DSL, called Uni-DSL. Eventually, the current internet as we know it will be scrapped and completely replaced with a whole new internet called "Internet 2." This new internet is expected to provide speeds of up to 6000 times faster than current broadband connections!

Another technology item that you've probably heard a lot about recently is digital television. Digital TV uses a different wavelength than traditional analog TV and has a much wider bandwidth. It also has a picture that never gets "snowy" or "fuzzy." If the signal is not strong enough, you get no picture at all, rather than the fuzzy picture you sometimes get with analog. In order to receive digital signals over the airwaves, you must have a digital TV set (one with a digital tuner inside) or an analog TV with a set-top converter. Cable and satellite TV also use digital formats, but unlike broadcaster signals, their non-High Definition digital signals are automatically converted to a format an analog TV can process, so a digital TV or converter is not needed. High Definition Television formats, even on cable to satellite, require a digital TV or a converter (more on High Definition later).

All broadcasters are now doing some broadcasts on their digital channels in addition to their normal broadcasts on their analog channels, but they were originally supposed to completely convert over from analog signals to digital signals by the end of 2006. However, there is an exception that allows them to wait until 85% of the television sets in their market are digital. This could take 10 years or more to happen. Congress and the FCC are now looking at imposing a hard deadline on all broadcasters to convert to digital signals by 2009. Once they all convert to digital signals, their analog channels will taken back by the FCC and used for other purposes like emergency signals.

High Definition Television (HDTV) is one possible use of digital signals. HDTV uses the entire digital bandwidth and is the crystal clear format you've probably seen on TVs in electronics stores. It has no visible lines on the screen. Someone once described it as being like "watching a movie in the theater." Keep in mind that all HDTV is digital, but not all digital is HDTV. Along those same lines, not all digital TVs are HDTVs. Since digital TVs are very expensive and those with HDTV capability are even more expensive, consumers really need to keep this in mind.

The other possible use of digital signals is channel compression, often referred to as "multicasting." Non-HDTV programming does not utilize the entire width of a digital signal. Therefore, it is possible to compress two or more channels of programming into one digital signal. Satellite and cable operators do this all the time with their non-HDTV digital channels, but this process is transparent so many people don't realize it. Many broadcasters plan to use their digital signals this way during times when they are not being used for HDTV programming. For example, some plan to air all news and all weather channels in addition to their regular channels of programming.

TV recording and playback technology is changing as well. DVD recorders, which debuted about four years ago, have now become affordable to the average family. A couple of years ago, they were priced above $1000, but now you can get them for around $250, in many cases. The main sticking point now with DVD recorders is that not all of them will record/play all three of the competing formats: DVD-RAM, DVD-RW, DVD+RW. They will have difficulty gaining wide acceptance from the public until one format is settled on or all recorders can record and play all three formats.

One the other hand, digital video recorders (DVRs) and personal video recorders (PVRs), just two names for something that is really the same thing, seem to be gaining quickly in popularity. DVRs/PVRs utilize a hard drive to record programs, without the need for discs or tapes. DVRs/PVRs with larger hard drives are becoming available and less expensive all the time. These devices can record one show while you are watching another. They can record more than one show at a time. They allow you to watch the part of a show that has already been recorded while the remainder of that show is still being recorded. They allow for easy scanning, searching, and skipping through recorded programs and even allow you to skip commercials with one touch of a button. They allow you to pause live programs while you answer the door or go to the restroom and then pick up where you left off when you get back. With these devices, recording can be automatic, i.e., you can program them to automatically record every episode of your favorite shows, no matter when they air. You can also have them automatically find and record programs that match your interests. In addition, video can be automatically downloaded to the device via a phone connection. TiVo, the leading brand in the industry, has announced that it will be teaming up with Netflix next year to allow downloading of movies on demand via a broadband internet connection (see my October 7 column for more details).

DVRs/PVRs are becoming so popular that cable and satellite TV providers have begun including them as add-ons to their receivers, either at no extra cost or for a small additional monthly fee. About the only shortcoming of DVRs/PVRs is the fact that they can't play pre-recorded DVDs or tapes, so you would still need your DVD player or VCR if you rent or purchase movies. However, hybrid devices which combine DVRs/PVRs with a DVD player/recorder and/or VCR are now hitting the market. Those devices would not only get rid of that problem but would also give you the option of permanently transferring a recorded show/movie from a hard drive to a recordable DVD.

Flat screen and flat panel TV technology is also starting to boom. Many people are confused about the difference between flat screen TVs and flat panel TVs. Flat screen TVs use the old cathode ray tube (CRT) technology for their picture tubes and are therefore bulky like traditional TV sets. However, they are different from traditional TV sets in that they have a flat screen. They deliver a picture that doesn't have as much glare as traditional, more round screens. Also, the picture will look the same to everyone in the room, no matter where they are sitting. The picture on a traditional screen looks distorted when viewing it from an angle.

Flat panel TVs, on the other hand, utilize either liquid crystal display (LCD) or plasma technology instead of the old CRT technology and are generally just a few inches thick. Many of them can be hung on a wall. In fact, flat panel TVs that are flatter than a credit card will be coming soon! What's the difference between LCD and plasma? LCD is generally used for flat panel TVs with a display of less than 30 inches and usually has a brighter picture and better contrast than plasma. LCD is used for flat panel computer monitors as well. Plasma is generally used for flat panel TVs with a display of more than 30 inches and has a better color range than LCD. Plasma is becoming more common as TVs get bigger and flatter.

Although I'm not so sure about this one, I will include "entertainment PCs" because of their tremendous potential to revolutionize home entertainment. The concept of "entertainment PCs" is being hailed right now by both Microsoft and Intel. In fact, Microsoft has developed a special operating system for them. They could be used as the hub for all home entertainment and could enhance a family's experience of television, radio/music, and internet and actually help to combine all of these into one. They could be used to download content from the internet and play it on a TV. They could provide such sophisticated TV recording interfaces that VCRs, DVDs, and DVRs/PVRs could all eventually become obsolete. In addition, they could be a better source for photograph and home video editing and processing than regular PCs. With that being said, I'm not so sure that people will be willing to accept PCs as a source of home entertainment. Bill Gates begs to differ and is willing to put his money where his mouth is.

Obviously, not all of the cutting edge electronics technologies mentioned above will meet with great success. Some of them might actually go the way of Betamax, digital audio tape (DAT), and DIVX. However, many of them are sure to catch fire and become such an intricate part of our everyday lives that we'll wonder how we ever got along without them. Which ones will they be? Only time will tell.

Source :
Terry Mitchell is a software engineer, freelance writer, and trivia buff from Hopewell, VA. He also serves as a political columnist for American Daily and operates his own website - http://www.commenterry.com - on which he posts commentaries on various subjects such as politics, technology, religion, health and well-being, personal finance, and sports. His commentaries offer a unique point of view that is not often found in mainstream media.

What are Your Internet Connection Solutions?

2008-12-08T20:21:00.000-08:00

Of primary concern to all internet users is their actual connection to the internet.A user needs to look at all the factors and weigh the benefits and costs

- Reliability - is the connection available 24/7, or do you get a busy signal?

- Speed - at what speeds can a user upload and download files?

- Costs - what are the setup and monthly costs for the internet connection service?

- Support - is support available 24/7 and is it free or is there a cost associated with it?

- Availability - is the desired service available at your location?

Available options with good and bad features include:Local dial up with phone company (local isp) - While this many times is the simplest, often times, they are the most costly and support can be an issue. Speeds are typically the slowest at 26k to 56k connection speeds.

Software file compression- If you only have 26k dialup isp connections available to you or you want to speed up your DSL connections, this is an important option you should take a look at. With this type of software you can increase your internet connection speeds by as much as five times for very little money. Popular software products that accomplish this are ActiveSpeed, PropelAccelerator, Dr. Speed, and SuperSpeeder, Highly recommended solution to increasing your browsing experience.

Local dial up with national firm - This is by far the most popular with companies like AOL, People PC, Juno, EarthLink, and Netzero providing this service to millions of users. These certainly are the most cost effective and provide excellent 24/7 support. With the high speed upgrade options you can approach 112 k speeds. If the company has a local or toll free number available in your area, then this alternative provides the lowest cost isp internet connection.

Cable connection - If cable TV is available in your area, many firms also provide an internet connection for an additional fee. Requires special cable modem. Speeds are anywhere from 512k to 10Mps.

DSL or digital service line - Many local phone companies are providing this service to selected areas. Requires installation of DSL modem on your computer and speeds typically are from 512k to 9Mps. The distance from the local hub also affects your speed. You will pay 2 to 3 times the costs of basic dial up.

Broadband - Is a term loosely thrown around that is applied to a DSL, cable, wireless, or satellite internet connections. Technically broadband is a minimum of 1.5Mbs but is used to market products with bandwidth as low as 512k. When you hear the term broadband used, think like "health food", an undefined marketing catch word.

Wireless internet connection - This option is available in limited area's and requires a wireless modem on your computer. Speeds typically are 2Mbps and this is a flexible approach as you do not need to be hardwired or plugged in. Available in many metro area's.

Satellite internet connection - This is the perfect solution for remote area's if you require a high speed internet connection. Upload and download speeds are different and in some cases you can only download via satellite and are required to upload via dial up. This is the most expensive alternative, but you can get service basically anywhere in the world. Speeds starting at 500k are available. Contact Directway for dependable and fast satellite internet connections.

Source :
Ray LaFoy has been providing professional web and software development services since 1999. Living in Montana, he has made a career of excelling in marketing.

http://BroadBandQuick.com

http://www.ExpertHelpNow.com

Domain Registration: Why You Need Private Whois Service

2008-12-07T16:24:00.000-08:00

Privacy is the control of one’s own personal information, control over what others know about one, and control over how others may use or exploit the personal information. Policies and practices for protecting privacy aim towards minimizing the collection of personally identifiable information. Therefore, the basis of privacy is anonymity, where no personally identifiable information is collected. Making compulsory, the disclosure of personally identifiable information, as under current WhoIs policies for domain registration, cause privacy to be undermined

For free speech, privacy is critical. For instance, if people are forced to disclose their identity, they are reluctant to fully express their ideas on account of fear of persecution.

The protection of anonymity further enhances the one-to-many characteristics of the Internet through which an individual's speech can reach a global audience.

Privacy and data protection laws may apply to domain registrars' WhoIs services and registrars' participation in thick registry WhoIs services in various countries, particularly in the European Union's member states.

Current ICANN regulations require that the Private contact information (WhoIs Info) of each domain registration be included in a publicly accessible Database.

The WhoIs database is the collection of information gathered by a domain name registrar from domain name registrants.

The purpose for which the WhoIs system is accessed includes:

1. To find out whether a specific domain name is unregistered and currently available
2. To identify the person or organization responsible for a domain registration or website on the Internet
3. To support technical operations of Internet Service Providers or network administrators, including assistance in tracing sources of Spam or denial of service attacks
4. To collect names and contact information for the purpose of marketing
5. To aid government law enforcement, other than intellectual property

When a WhoIs search is conducted, the information that is currently available about the domain name registrant leads to the name and address of the domain name owner.

However, when a domain name is registered, the personal contact information such as name, address, email address, and even phone number might be made freely available.

The domain registrant would not know who collected his/her WhoIs data, the reason for which the information was collected, and how the collector is likely to use the information

This implies that the private information is displayed and made available to whoever wants to see it, at any point of time.

Now it is possible to protect one’s private WhoIs information by switching the "public" domain registration to a "private" unlisted registration through a private whois service.

A private whois service protects the private information and shields against its misuse. Hence, one is protected against:
- Spam,
- Identity Theft,
- Data Mining,
- Name Hijackers,
- Etc.

It works in a similar way to having one’s phone umber "unlisted" and it prevents people from gaining access to one’s address, phone number and other such private information.

A private whois service works by:
- Protecting the private information
- Relaying important communication
- Providing greater control

Protecting the Private Information

This implies that the private contact information is not exposed and is held confidentially, and protected by the Domain Privacy Protection Service. Instead of the individual’s contact information, their contact information is displayed to provide with the highest level of protection against spammers and identity theft.

Relaying Important Communication

Without a private whois service, those involved in spamming can obtain email addresses through harvesting and then use these for sending spam mails and redistribution to marketing firms. The email addresses can stay on record with various spammers and marketing firms for several years. With a private whois service, the visible email address is constantly changing, so it will change within a specific period of time and the previous address will not work for the spammer. The Domain Privacy Protection Service secures and maintains the real email address on record so that important information regarding the domain is received.

Providing Greater Control

The individual or organization subscribing to the private whois service retains full legal ownership and control over the domain registration. It is possible to sell, renew, transfer and change settings to the domain name just the same as otherwise. The domain control panel provides real-time access to easily manage the domain name.

Source :
Copyright © Active-Domain.com's Domain Registration (http://www.active-domain.com) Service. This article may be freely reprinted provided this resource box remains intact, and an active link is made to us at http://www.active-domain.com

Choosing Your Web Hosting Reseller Software

2008-12-07T16:22:00.000-08:00

As a web host reseller, one of your most important business decisions is your choice of web hosting control panel software. The web hosting software you use will save or cost you time, money, and frustration.

What reseller control panel features will reduce your workload? What hosting software programs are integrated with the reseller control panel or work with it? What website control panel features will your clients like?

In this article, we’ve compared four quality web hosting reseller software programs:

• Alabanza
• cPanel
• H-Sphere
• Plesk

All of these reseller control panels come with control panels for your clients. They all have numerous features — advanced email management, web statistics, pre-installed scripts, multi-language support, and more. They all work on Linux platforms, while H-Sphere and Plesk also work with Windows. According to the cPanel website, a Windows version of cPanel is in development.

Other features that set these control panels apart are their degree of automation, the number of features and ease of use for the end user, and the features and ease of use for you, the reseller.
Alabanza

When you become an Alabanza reseller, you don’t just have a reseller account — you lease a dedicated server from Alabanza. Alabanza owns the control panel the server, and you resell directly for Alabanza. If you lease a dedicated Alabanza server, you can create your own reseller accounts. However, only you can set up hosting plans; resellers below you will be limited to hosting plans that you create.

Alabanza offers resellers a high degree of automation with its Domain System Manager (DSM), which can significantly reduce overhead and time spent on routine tasks:

• Account creation
• Billing and invoice management
• Credit card processing
• Domain registration
• Email notifications
• Ordering fraud protection

Even novices can sell hosting with this level of automation.

DSM also integrates with bulkregister.com for domain name registration. It does not easily integrate with other domain registrars, though.

A key Alabanza feature that resellers can offer their clients is the Xpress Product Suite, which provides web development and email management tools. The Xpress Product Suite includes SiteXpress, a website-building program that features over 300 templates and requires no web design skills.

cPanel

For resellers and end users, cPanel is known for its ease of use and range of features. cPanel’s collection of over 50 pre-installed scripts and Fantastico auto installer help clients set up their sites with little web development knowledge.

A basic cPanel reseller account comes with two separate programs for resellers to manage their business:

• WHM (Web Host Manager) is used to create accounts and packages, add and suspend sites, modify passwords, view bandwidth usage, park domains, install SSL certificates, and perform other administrative functions.
• From the reseller’s cPanel control panel, a drop-down menu takes the reseller to the control panels for each of the sites on the reseller account, including the reseller’s site.

With the addition of an optional program, WHM AutoPilot, you can automate account creation and suspension, email notifications, and other tasks. WHM AutoPilot also integrates with common payment gateways and has a helpdesk, an invoice module, and other tools.
H-Sphere

H-Sphere is designed for both Linux and Windows platforms. Moreover, resellers can set up plans for both Linux and Windows and administer sites on different servers from the same control panel. The control panel, actually a separate server, also provides administrative access to the integrated helpdesk.

The H-Sphere control panel server automates account configuration, credit card processing, domain registration, and email notifications. It also includes a built-in billing module and supports over 20 payment gateways.

From the reseller’s point of view, H-Sphere has a higher learning curve than most other control panels because of its numerous features. For example, when setting up a new plan, the administrator has two pages of features to choose from, including setup and monthly pricing for optional services.

Beginning webmasters may find H-Sphere too complicated for their needs. More advanced users, however, appreciate the features and control that H-Sphere offers the end user. A key feature is the ability to have control over separate domains with multi-domain hosting.

H-Sphere comes with the website builder SiteStudio, which guides users through a variety of style choices and stores content separately from the layout. No HTML or FTP knowledge is required.
Plesk

Plesk is known for its stability and security. Resellers and end users like its simple navigation, its clean interface, and its professional appearance. It comes in versions for both Linux and Windows platforms.

With Plesk, all users use the same control panel but with different levels of control:

• Server administrator
• Client / reseller
• Domain owner
• Mail user

Each level of the control panel gives the user control of that level and the level(s) below it. Email users, for example, can log into their mail user control panel to change their password, add autoresponders, and change other personal settings without having access to the domain owner control panel.

Plesk handles SpamAssassin at the mailbox level rather than at the domain level.
This feature enables users to whitelist or blacklist email for each email address, allowing each email user to have individual settings.

SWsoft, the company behind Plesk, also offers SiteBuilder, a five-step website builder using pre-built templates. SiteBuilder has over 300 templates in different categories to choose from, and users can publish their sites without any HTML or FTP knowledge.

If your Plesk reseller account is with a web host that offers HSPcomplete, you will have some automation available with your account, such as credit card charges and email notification.

Source : Lois S. is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.

How To Rake In the Sales From Your Loyal Opt-In Subscribers for Free

2008-12-07T16:21:00.000-08:00

If you're anything like me, you've probably heard it a thousand times before, stored it in the back of your memory bank, and haven't had the desire to go back there to get it. Well, now's the time to start acting on what I like to call “The Undiscovered Gold Mine.” What I'm talking about is the marketing power of an opt-in email list.
But what is the most compelling offer to truly get your visitors to opt-in?
Without a doubt...a Free Newsletter is your best bet!
In this lesson, we'll dive deep into the importance of a well-written newsletter, its impressive money-making potential, and the art of writing a profitable newsletter that your subscribers will eat up like candy!

Email marketing is a blessing for small business owners. An effective, targeted email-marketing campaign can drive traffic to your site, get your name in front of qualified prospects and turn leads into sales - for much less than what you'd spend on a traditional direct-marketing campaign. Once you have developed your email list, how do you turn those devoted subscribers into sales? No matter what strategies you used to get your subscribers to opt-in on your emailing list, many of them are already pre-sold to your product. Now, you just have to close the deal.
In this lesson, I'm going to show you why your site needs a newsletter and how to maximize your sales by using this powerful incentive. Offering a free newsletter is the best way to collect loyal subscribers who are actively looking for answers to their problems. If you offer to provide potential subscribers with information they need, they'll be glad to subscribe to your newsletter. But obviously the secret is out, and most online businesses are taking full advantage of the powerful capabilities of this marketing tool. And as a result, there has been a mass of newsletters on the Internet full of nonsense and spam - leaving Internet visitors with a wary concern about handing over their email addresses to just anyone.
This doesn't, however, mean that you shouldn't start your own newsletter. And it doesn't mean that you've missed the boat. All it means is that you are going to have to work at providing your subscribers with quality information that they deem worthy enough to entrust their email address with you. Not a problem! Just create a newsletter that people read faithfully, that is considered to be a reliable source of quality information, and that attracts a consistent number of opt-in subscribers.
The best part about newsletters is that you can produce them with little to no cost at all! Of course you can hire a ghost writer to compose your newsletter, but the best way to truly acquire a lasting relationship with your customer is by simply “talking” to them.
Nowadays, it's easy to get away with informal conversations with someone you don't know all that well. In fact, many people actually feel more comfortable with the fact that you're talking to them like a friend. Don't underestimate the power of this kind of relationship!
If you are communicating on a regular basis with your subscribers, giving them valuable information, and allowing them to get to know and trust you, you shouldn't be too surprised about how many of them will actually become devoted customers. Email newsletters are one of the great bargains in marketing. They keep your company in front of your customers on a regular basis for very little cost.
Newsletters aren't right for every audience - I wouldn't recommend them if you're targeting the local B-I-N-G-O crowd - but if you're in the web hosting business, there's a good chance that 100% of your customers and prospects use email, making newsletters a great tool!
Email newsletters are proven to increase sales, if used properly. It has been reported by rigorous research and testing that up to 50% in sales can be generated from newsletter auto-responder follow-ups! And I'm sure you'll also be glad to hear that if used properly, up to 10% of opt-in subscribers will purchase the product being sold. In case you didn't get that - it's been reported that...
10 people out of every 100 subscribers will buy!
That's enough to make me want to send out newsletters! But there are a few things that you have to be cautious of when preparing your newsletter. If you want to rake in the ALL of the financial benefits possible, you need to follow the tips below. Trust me, there's an art to creating a thriving, profitable newsletter.
There's no doubt about it - a free newsletter is your best source of generating a list of subscribers you can send promotions to in the future! But how should you go about delivering your message to your potential customers without coming off as a huge advertisement billboard? Because so many of us are already overwhelmed by the daily flood of email, your newsletter will need to be much more than just ads for your products. Including informative articles, interviews, or other information may help entice your subscribers to actually open and read your newsletter. Light “plugs” in the body of your newsletter aren't a bad idea, but remember that your subscribers are looking for quality information - not a salesletter…that's what your webpage is for.
To increase your sales and get the most out of your newsletter, we highly recommend following the tips listed below…

§ Registering New Subscribers
When asking visitors to sign up, ask only for the information you need - perhaps just the email address. Remember, that every additional bit of info you collect is another deterrent to customer signup. People don't like to give away their private information, so don't ask for anything more than what is needed.
Make it easy for subscribers to share your newsletter with others. They can simply forward the message, of course, but if you include an explicit send-to-a-friend link you are giving your customers and subscribers a gentle “nudge” to recommend your material to their friends and colleagues.
§ Check out your competition
Every business has competition. Find out what they are doing by researching their product or service. Sign up for their newsletters, and then make yours better than theirs. What could you do better? Is there a gap in their service you can fill?
§ Content
The first thing I want to tell you is that “Newsletters must be simple.” You do not want to be the next “delete” button in your subscribers email account. People get a lot of email. They don't have time to read a lot of text. Newsletters must be designed to facilitate scanning, but then again you want to give them the opportunity to get a “full dose” of what you have to offer. So the best recommendation is to provide links like “Click Here for the Full Report”, or “Discover the Answers To Your Problem by Clicking Here”.
Above all, deliver content with real value. We're all flooded by email, and if your users don't perceive your newsletter to be worthwhile, they'll just delete it and move to the next message in their inbox. That's why it's important to track your click-through rates: they're proof that your messages are being read - not just your message views. Also, if you have a newsletter that covers a ton of topics and starts to get too long, be sure break it into separate newsletters.
§ Write a Good Subject Line
Writing good subject lines is especially important, both to encourage users to open the newsletter, and to distinguish the newsletter from spam. I recommend including some actual content from the individual newsletter in each subject line, even though it's a difficult job to write good within the 50-60 character limit that is imposed by many email services.
§ HTML or plain text?
It's really a matter of what you think will most appeal to your readers. There really hasn't been much difference as far as which one sells the best. It truly depends on your target audience. So if in doubt, offer two lists: one in plain text and the other in HTML. Then let your subscribers decide which one they want to receive.
§ Let's Make a Profit! Selling to Your Audience
Many people try and sell their product or service directly from their emails. However this is really the job of your web site, not your newsletter. The purpose of your email campaigns should be purely to get people to click to your web site. Two of the most successful ways to do this are
a) A “Single-Topic” Article in Your Newsletter
Create a single article that describes a common problem that your product solves. BUT, don't necessarily mention your product in the article but do point out some of the things to be considered when choosing a solution. Close your article by simply saying something like "To read more about this problem and discover our Tried-and-True solution - Click Here". This link should then direct your opt-in subscribers to you product sales page at which point the user is already thinking about the problem and what to look for in a solution. Then, they discover your product, which just happens to solve their problem. Viola!
b) A Series of Articles in Your Newsletter
In each issue of your newsletter, focus on one particular problem that your product solves. But again, don't necessarily mention your product - simply talk about some of the things to be considered when choosing a solution. Dedicate the whole issue to describing this problem and what to look for in a solution. At the end of each issue point them in the direction of your product's sales pages. Again by the time they hit your web pages they will be primed and ready to learn how your product solves their problem.
Then, in your next newsletter series, you can incorporate a “new” problem that your product also solves. Get the picture? It's a great strategy once you get the hang of it.

Never send your newsletter to anyone who hasn't specifically requested to receive it. Remember, new anti-spam regulations require every marketing email to include an opt-out condition and a valid physical address.
Email newsletters are a blessing to small businesses. They are a great way to generate a credible relationship with your customer, drive subscribers to your site, create demand for your product, and thus skyrocket your sales!
Establishing your credibility is the key to making your product or service attractive to potential customers. But once you've done that, your loyal subscribers will WANT to know more about what you have to say. They'll be extremely receptive to your offers. The most valuable customer is the one you already have - right there in your email list.
Be sure to check out the next lesson. You'll be amazed at how easy it is to boost your opt-in mailing list by up to 10 times!

Create Your Own Download Links

2008-12-07T08:54:00.001-08:00

One of the great features of working with the web is the ability to download a file by clicking on a link. As most earthlings know, a link is most frequently visible as blue underlined text displayed on a website, or on an HTML email. Links can also be presented as hot spots on an image, or a button which can be clicked.

Sometimes when we click on links, we are magically transported to a new web page. Behind the scenes, we are actually receiving new files from a web server, and our browser software is "rendering" the files on our screen according to instructions contained in the files.

These new files could be served up by the same web server which served up the previous page, or with equal ease we could be receiving files from a totally different location, possibly from halfway around the world! Such are the wondrous ways of the web.

Other times when we click on links, we get a different experience. Our browser offers to download a file and patiently awaits our answer. When we accept and possibly tell our browser where to file the download, the web server sends the file to our computer and a download takes place.

The usefulness of this functionality is obvious. We don't always want to see the information painted on our screen, sometimes we just want to use it. Consider a spreadsheet file as an example.

If I want to share my spreadsheet with you, I can easily send it to you as an email attachment, but what happens if the file is too large? Chances are, your file attachment could hit a bottleneck somewhere in your, or your recipient's email system and may never deliver.

However, if I send the file as a download, email system bottlenecks are bypassed and the pipe is wide open. Here's how it works:

1. First, I upload my large file to a web server somewhere.
2. Then, I place a download link to that file in my email to my pal.
3. When he receives the email, he either clicks on the link or pastes it into the address bar of his browser.
4. He easily downloads the file.
5. He is incredibly impressed.

To do this, here is what you will need:
1. Rights to a web server to host your file - many web hosting companies offer this.
2. Software for uploading your file - for starters you can actually use Windows Explorer.
3. Knowledge of the correct "path", or URL which will allow your recipient to access the file. This should be available from your web hosting company.

The format of the URL will look like this: http://www.domain.com/downloads/myspreadsheet.xls
Where "domain" is the domain you have registered for your use, which is targeted at a folder on a web server, which has a subfolder named, for example, "downloads". Your example filename, in this case, "myspreadsheet.xls" should match the actual filename exactly. Filenames should not have spaces or odd punctuations.

In case the above steps seem too intimidating or labor intensive, there is a software/webhosting package available called Personal FTP (www.poingo.com).

The software uploads your large files to your private webspace on the Personal FTP server, opens a new email, and places a download link onto the email, all in a few clicks. In addition, you get your own subdomain, which not only adds your identity to the link, but also enhances the reliability of the download.

Source :
Mark Meshulam offers Poingo Productivity Suite, unique & inexpensive software which speeds your work and makes it more fun. Includes: Email reminder system. Create JPGs and PDFs. Edit images in Outlook. Do anything with Hotkeys. http://www.poingo.com SeeMark's blog, educational ruminations on people and technology in the workplace at http://www.poingology.com

Avoid, Shun, Thwart, Prevent, and then Filter Spam

2008-12-07T08:51:00.000-08:00

Email is rapidly becoming the standard means of communication among businesses, associates, and even friends. While many people have now been using the internet and email for years, there are thousands of new users on the internet each day. With inexpensive web hosting, free email services, and the blog burst upon us, getting your own slice of the internet pie has never been easier.

Whether you’re a seasoned professional looking for a refresher course, or you’re new to the internet and email and want to start off right, here are some easy steps to follow to reduce the amount of spam you receive.

Don’t choose an obvious email address. Spammers will generate lists of email addresses based on common names. A common list would be something like: nick@yahoo.com, nick1@yahoo.com, nick2@yahoo.com, etc. If you create an email account with less obvious combinations of your name plus some numbers, chances are better that you won’t find your way onto one of these lists.

Treat your personal email address with care. Only give out your personal email address to close friends and family who you trust. Give your direct business email only to clients and other contacts you trust to only use your address for legitimate business purposes.

Use different accounts for different functions. Create different aliases with your business’s domain name or create a few free accounts from free email servers like Hotmail, Yahoo!, Excite, etc. Use one account that you don’t care about for posting to forums or discussion groups. Use another to subscribe to newsletters and newsgroups. When any of these addresses starts to get spammed too heavily, simply delete the account and switch to a different one.

Remove your email address from your website. Between blogs and cheap web space, it seems everyone has their own piece of cyberspace. Before you put a link to your email address on your site, remember that spammers have bots that harvest these addresses. They will even find addresses printed in plain text. Consider using a web-based form for communication from you website, or place your address as a gif or jpeg.

Do not open, respond to, or purchase from spam. Interacting with spam in any of these ways indicates to the spammer that not only is your address valid, it’s also active. Do not respond with “unsubscribe” in the subject line, or click on any links to remove your name out of the database, as both of these are common ploys to confirm your email address. Remember, because sending email is so inexpensive, spamming can be profitable even if only a small percentage of people purchase what they’re selling. Don’t support what you’re trying to stop.

Finally, Filter you incoming email using filtering software. Even if you guard your email address religiously, you’ll likely still receive spam. Filtering software is usually inexpensive and effective, but there are some important features to consider with any filtering package:

• Make sure you can control what comes to your inbox and what gets deleted. The best programs create a spam folder for you to review before permanently deleting emails.

• The software should block images from incoming emails. Many jpegs in spam actually hide code that notifies the spammer when the email is viewed. Blocking images will not only keep offensive content off your screen but will also help prevent more spam in the future.

• Choose software that provides you with updates - as new spamming techniques are created and proliferated, filtering software should keep up.

While eliminating spam from coming to your email address is nigh unto impossible, following these simple steps will mean you’ll have to spend less time deleting spam from your inbox, giving you more time for the important things of life – like reading this article.

Source :
Nick Smith is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. Find more information about how to filter spam at ContentWatch, Inc.

The Home Business University That Changed My Life

2008-12-07T08:48:00.000-08:00

During my first 2 years as a struggling home business entrepreneur dreaming of making big money and leading a free lifestyle, I made many mistakes. Some of those mistakes cost me money. Others caused me heartache, and a few almost completely destroyed my faith that an ordinary person like me could dream of extraordinary things.

But I have also made a handful of good decisions, and at the top of that list is my decision to become a member of the IAHBE. The IAHBE (http://www.iahbe.org) stands for International Association of Home Business Entrepreneurs. In one sentence, it is simply "An online Home Business University with an extensive Learning Center packed with home business information, reports, articles, seminars and other content put under one roof."

Being an exclusive paid membership resource, I was very half-hearted at first at the thought of spending a good $29 for something as intangible as "information". As I once asked myself, many people now ask me this question: "Can't I get this information for FREE on the Internet? So why do I need to pay for it?"

I have to admit that this is a valid question. And I have to agree that you CAN find similar (but not exact) information for free, scattered around the Internet. So why choose the IAHBE? How can it help you?

Let me tell you my story, from the point of view of an entrepreneur living in Malaysia, while trying to build a global business on the Internet. This is how it changed my life...

1) Your Words are the Holy Truth

Not too long ago, I used to think that my ex-MLM upline leader had my best interests at heart. I thought that the meetings I went for and the methods they preached were the only way to build and market a home based business.

That couldn't be any further from the truth. For example, my upline thought me these lessons about prospecting:

a) Go door-to-door and ask people to come to the Opportunity Meeting...
b) NEVER mention that it is a "business opportunity meeting"...
c) Personally go to the prospect's home and bring them to the opportunity meeting...
d) Make a surprise visit to your prospect's home and show them the compensation plan...
e) Convince the prospect to join or buy the products

I could go on and on, but surely you get the point. In the IAHBE, I came across an article by Tom “Big Al” Schreiter about prospecting, and it changed my life forever. Here's what the article said:

"Professionals sort, amateurs convince"

I wish words could express how that simple sentence changed my idea of prospecting forever...

The point is this: You can never rely on a single source of information. The IAHBE has so many good and qualified authors, every one of them a success in their own rights. Finally, I found a place where I can get so much high quality information, compare them, and decide for myself which ideas I want to follow.

If you’ve decided to climb the home business ladder to success, and you want to REALLY make sure that it’s not leaning against the wrong wall, you’ll need guidance from people who have "been there and done that" before you start your journey.

2) Running Around in Circles

Before I joined the IAHBE, I was scouting around the Internet for free home business tips and ideas. I found many, but the problem was that I now had to ask myself:

- Which Internet "guru" you should I listen to?
- What should I invest in?
- Which resources will help me achieve profitability and which ones won't?
- What steps should I take to get where I want without busting my budget?

As I sat around cracking my head with these questions, I realized another undeniable factor to home business success, TIME! The fact is that there are only so many hours in a day, and why was I wasting time trying to wade through the sea of information called the Internet?

Information on the Internet, I learned, can never be fully trusted, especially if it's FREE. There are so many "Fake Experts" out there pitching ideas they have not tried themselves, which can lead the new guy astray.

With the IAHBE on the other hand, I can be assured that I am getting only top quality information. All writers are screened and evaluated before their material is accepted by the IAHBE. You don't get the fake ones here, and that's a real relief.

3) Keeping My Home Business Costs under Control

As a budding home business entrepreneur, my survival depended on how well I controlled my meager finances and small capital. And yet, every business owner knows the costs associated when starting your business. For example, I had to spend on:

a) My personal growth - books, ebooks, reports
b) Advertising - ezine ads, PPC, leads and print media ads
c) Operations - PC software, productivity tools

I had, at that time, spent close to $3000 just getting started. Most that was spent on useless website traffic schemes, so called "targeted" home business leads, books, software and PPC advertising. But in my second month as a member of the IAHBE, I realized that I actually have hundreds of unused coupons, discounts and special offers for the same products and services that I paid the full price for elsewhere. How can they do this?

It's a question of simple economics. What you cannot achieve as an individual, you can easily achieve as a group. Since the IAHBE has thousands of members, they can easily negotiate for special bulk discounts, free trials, and even free gifts from various suppliers, manufacturers and retailers.

4) A Simple Choice I had to Make

Many of my downline affiliates ask; is the IAHBE suitable for me? To this question I always ask them back:

"Do you want to spend time finding information, or do you want to spend time building a business?"

The reason is this; if you're content in running around chasing information, instead of actually building a business, you don't need the IAHBE. If you want to learn only from truly successful people, and get the information delivered to your doorstep, there is no smarter choice. After all, it only costs you around a dollar a day. Heck, even useless 'lifestyle' magazines cost more :)

5) The Journey Makes a Full Circle

The only apparent weakness of the IAHBE was that it did not provide information specific to Malaysia, where I live and run my Internet business. Sure, the articles and tips were great, but when I needed information that applies to me as a Malaysian, I dreaded the thought of going back to the world of offline information retrieval.

In an email, I told them that they should be more "International" as their name suggests. To my honest surprise, three months down the road, they did indeed become truly "International". And they were looking for writers to complement their search for information on Asia, especially in home business hotspots like India, Malaysia, Singapore, China, Japan and the Philippines.

Good things happen to those who persist. Not only did I get what I want, I was also appointed as a writer for topics related to Asia. Now I had to give back, and I could not be happier doing so.

So even if you are based in far corners of Asia, the International Association of Home Business Entrepreneurs could be the smartest choice you make this year to help you improve as an entrepreneur, as a marketer, and as a human being.

Take it form a guy who learned the hard way. Take it from a guy who is a member, writer and 100% believer in the IAHBE, and how it can change your life. You can get more info at http://www.home-business-association.com/IAHBE/

Seek only the truth, for the truth shall set you free. In the story of my life as an entrepreneur, it did indeed.

Source :
Gobala Krishnan is a home based business entrepreneur and Internet marketer. You can contact him at http://www.GobalaKrishnan.comor become a member of his Six Figure Income Dream Team at http://www.sfidreamteam.com

Traffic Exchange Sites

2008-12-07T08:47:00.000-08:00

Traffic Exchange Sites are websites where you get page views of your own site in exchange for visiting others. Many such sites are available. However, choosing the right one or a combination of them can be a very time consuming process.

Basically there are two types. Manual surfing and Auto surfing. Some Traffic exchanges cater for Manual surfing only, some cater for Auto surfing only and some cater for both.

Manual surfing - This requires your input by clicking a button after a specified time period, generally 15, 20 or 30 seconds, although there are a few other variations. With manual surfing, the surfer is expected to view each site. However, with most exchange sites, it is possible to minimize or resize the windows. This defeats the purpose because it allows multiple sessions to be run simultaneously. On the better exchange sites, security measures are often used to deter this. These are normally random prompts that require user input. For example, after x number of page views, you may be required to enter a code, select a color or image or perform some other variation of this.

Auto surfing - This requires no input. However in reality, your input may be required because of popup or frame breakers. Some traffic exchange sites require that the pages run are maximized and although you can minimize the page yourself, it will automatically maximize at the next refresh. You will also find that with some exchange sites, pages will run on top whereas with others, pages will run quite happily underneath, allowing you to do what ever you like without ever viewing the page content.

Both manual and auto surfing will bring traffic to your website, but there is a much greater likelihood of your web pages being actually seen with manual surfing.

Credits - As well as surfing, credits are usually acquired for subscribing, for referrals and for any winnings associated with exchange site lotteries, games or competitions. These credits can then be used to increase the traffic to your site. Some exchange sites will also allow you to sell your credits to other members.

Free or Paid - The majority of Traffic Exchanges offer a paid option. This option may give you a better surf ratio, bonus credits, money for referrals or other benefits. Before paying however, it is important that you test how targeted the traffic is that you receive. There's no point in paying for extra traffic if it doesn't generate any more income for you.

Click for Credits or Buy Credits - Is it worth buying credits?

This can depend on a number of reasons. The two main ones are time and money.

Let’s take an example

At the time of writing the cost of 2000 credits for free members of a well known Traffic Exchange Site was $40. This works out at $0.02 a click. For pro members the same $40 bought 2200 credits.

With the number of clicks limited to 250 per day and page views of 20 seconds this means that in theory it will take you 250 X 20 = 5000 sec or 83 minutes 20 seconds to view the 250 pages. However in practice you must allow extra time for clicking the next button, clicking the title of the page you will be viewing and any sites worth looking at.

Since I am a firm believer in practical results, I viewed the 250 pages. It took me 2 hours and 12 minutes to accomplish this. During that time, I accumulated 854 credits. To buy these credits would have cost $17.08 as a free member and approximately $15.53 as a pro member. Allowing for rounding up, this equates to almost 390 credits per hour or $7.80 per hour cash value.

Now ask yourself this. Would you work for $7.80 per hour?

I must emphasize that this is only one example and that other results will differ because of the random allocation of credits. It is shown here only as an example and to give you an idea of the cost implications for one particular traffic exchange site. The cost of credits may differ dramatically for different exchange sites. If you buy or intend to buy credits from a traffic exchange site, you can apply what is shown in the example. There's no need to click on a large number of websites to find out if your exchange site is giving you enough credits for your money. A sample of around 20 sites should give you enough information to produce a rough value-for-money guide.

If you enjoy this sort of thing or want a break from train spotting, you could expand on this. Increase your sample size, increase the number of samples, select a good representation of traffic exchanges and tabulate your results. Choose enough sites and you will be able to create your own league table. There’s a market for everything.

Whether you use traffic exchange sites or not in the quest for more visitors to your site, you should at the very least know what they are and what they do. But don't totally dismiss them. They are part of an expanding market. I recommend that you try at least one traffic exchange site. You could read every book on the subject, but without active participation, you will not be qualified to comment on their worth or suitability. The time taken for a few mouse clicks is a small price to pay. If it works for you, you have learned. If it doesn't work for you, you have learned.

Source : Bryan Quinn

Why Thunderbird is the Best Email Client for your Family or Office

2008-12-07T08:45:00.000-08:00

Nowadays, most of us have so many email addresses, it's hard jusy to keep track of our own, let alone manage those of our family and colleagues as well. Throw newsgroup sunscriptions and multiple storage folders into the mix as well, and it's a management nightmare.

Mozilla Thunderbird, my email client of choice, solves this problem effectively and easily with Profiles.

How do Thunderbird Profiles work?

Thunderbird allows multiple users to set up the email client to suit their own specific needs and tastes, from Themes and Extensions to Email accounts, Inboxes and Newsgroup subscriptions.
Upon startup of Thunderbird, you are able to choose which user profile you would like to use.
So, you can now have a profile for yourself, one for your partner, and even one for the kids (allowing you to increase Thunderbirds's spam and security measures).
Each profile is independent of the others, so it's like having a new installation for each user.

How do I activate Thunderbird Profiles?

1. Firstly, find the Thunderbird shortcut on your desktop (or create one from the .exe file).
2. Right-click it, and select properties.
3. Lastly, in the Target box, add ' -p' without the apostrophes to the end of the target line (so that it reads something like 'C:\Program Files\Mozilla\Thunderbird\thunderbird.exe -p'), and click OK.

Now when you start Thunderbird through this shortcut you will be prompted with the Profiles Manager box (as long as you do not already have Thunderbird open). It's all self-explanatory from thereon.

For faster start-up, I advise that you keep two shortcuts on your desktop - one to load up Thunderbird as normal, and this new one to execute only when you want to change profile.

Source :
Rob Barrett is a professional web designer based in Dorset, England.
To read more free articles on Web Design and Mozilla Firefox & Thunderbird, visit:
http://articles.rob-barrett.com

Graphic Design Using Color

2008-12-07T08:31:00.000-08:00

Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market.

If you don't think that color speaks just complete this sentence, "red means ---- and green means ?" even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information.

First let's start with the basics. The color wheel. We've all seen it. The color wheel shows the basic colors, each wheel is different in how many shades of each color is shown, but they are essentially the same.

Color harmony, colors that go together well. These will be colors that are next door to each other on the color wheel. Such as blue and green. In reference to clothes these colors match each other. Instinctively most of us know which colors go together when we dress ourselves every morning.

Color complements, colors that set each other off, they complement each other. These are colors that are opposite on the color wheel. Such as blue and orange.

Color depth, colors can recede or jump forward. Remember that some colors seem to fall back such as blue, black, dark green, and brown. Other colors will seem to step forward such as white, yellow, red, and orange. This is why if you have a bright orange background it may seem to fight with any text or images that you place on it. The orange will always seem to move forward.

Now you have the basics so let's go further. Just because to colors go together or complement each other doesn't mean that yo necessarily want to use them on your project. I opened this article with the meaning of colors now here is an example, keep in mind this is one example from western culture.

Color Survey: what respondents said colors mean to them.

Happy = Yellow Inexpensive = Brown

Pure = White Powerful = Red (tomato)

Good Luck = green Dependable = Blue

Good tasting = Red (tomato) High Quality = Black

Dignity = Purple Nausea = Green

Technology = Silver Deity = White

Sexiness = Red (tomato) Bad Luck = Black

Mourning = Black Favorite color = Blue

Expensive = Gold Least favorite color = Orange

So in designing your project it's important to know what colors mean. You can now see why a black back ground with green type would be bad, beyond being nearly impossible to read, if your target market thinks that black represents mourning and green makes them sick. There are exceptions to every rule of course.

So you may want to include some research in what colors mean to your target market. Colors that would get the attention of a teen would probably annoy an older person and the colors that appeal to the older person wouldn't get a second look from a young person.

Color may be one of the most overlooked aspects of design.

Source :
Kelly Paal Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.